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RG3, Herschel Moving Into Heisman House As ESPN And Nissan Bring Back Campaign

ESPN and Nissan are bringing back their Heisman House campaign fo... A dedicated Nissan Heisman House website will go live Saturday (ADWE...

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Nissan

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Nissan

Morning Buzz

...appearing in a commercial for a Philadelphia-area Nissan dealership (PHILADELPHIA DAILY NEWS, 12/16).

The 50 most influential list, 31-40

...GM's top marketer earned his chops at Hyundai and Nissan, two brands that helped erode GM's U.S. market sh...

Silenced In The Morning: MSNBC Pulls Plug On Imus Simulcast

...and AmEx pulled ads from the MSNBC simulcast, and Nissan is “so far the biggest advertiser to bail out on...

MSNBC has dropped the simulcast of WFAN-AM’s “Imus in the Morning” radio show, “bowing to massive political and corporate pressure over racist and sexist slurs” made by host Don Imus last week about t

Facility Notes

In Nashville, Bryan Mullen reports Nissan and Dell “are among the companies most But Nissan Corporate Communications Dir Fred Standish said,...

In Nashville, Bryan Mullen reports Nissan and Dell “are among the companies most bandied about as potential naming rights partners” for the Predators’ Nashville Arena. But Nissan Corporate Communicati

PGA Tour Seeing Increase In Viewers For Events Without Tiger

...re up 31.1% the next week when Mickelson lost the Nissan Open in a playoff to Charles Howell III.

The “long-held belief that [Tiger] Woods alone drives ratings has taken a hit so far this year,” according to SI’s Jim Gorant. CBS’ viewership for the final round of the Buick Invitational on January

Marketplace Round-Up

...report that Woods skipped this weekend’s PGA Tour Nissan Open “because he wanted to move his tournament, t... ...een Woods and Finchem, and Woods skipped both the Nissan and the Mercedes-Benz Championship in response (L...

With reports the CFL may sell the naming rights to the Grey Cup (see THE DAILY, 2/15), acting CFL Commissioner Gene Dunn said, “The CFL regularly reviews the value of its assets and for many years has

Catching Up With Toyota’s Les Unger

How long until Honda or Nissan follow in Toyota’s footsteps?

Toyota’s Les Unger has been at the forefront over the past year in efforts to prep the foreign auto maker for its introduction into NASCAR’s Nextel Cup and Busch series. Although Toyota has experience

Callaway Ready To Tee Off $30M-plus Ad Campaign This Week

...on Golf Channel and CBS telecasts of the PGA Tour Nissan Open beginning Thursday. ...tes K.J. Choi is the only golfer competing in the Nissan Open this week planning to play one of the new sq...

Callaway Golf this week will launch a $30M-plus, “year-long campaign that incorporates TV and print, program entitlement, in-house publications, an inaugural Web TV venture and a sweepstakes, along wi

PGA Tour: BMW On Its Way To S.F.; Finchem Comments On Int’l

...erman noted Woods did not sign up for this week’s Nissan Open, which means he will have played in only one...

The Presidents Cup will be held at municipal course Harding Park near S.F. in ’09, and the BMW Championship — formerly the Western Open — will be played there in 2013 or 2014, according to R