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They Call Me Mello Yello: NHRA Getting New Title Sponsor For '13 Season

A multiyear extension between the NHRA and Coca-Cola will see the company "change the br... ...sponsor, Mello Yello will be “integrated into the NHRA logo used on everything from publications and pro... ” The brand also receives “ad inventory during NHRA races on ESPN2 and digital inventory on the NHRA’s website. ...the brand it features as the title sponsor of the NHRA’s top series.

IndyCar, NASCAR, NHRA Fans Trending Older Compared To Supercross/Motocross

Fans of IndyCar, NHRA and NASCAR draw an older demographic with more th... ...select demographics for fans of NASCAR, IndyCar, NHRA and supercross/motocross (Scarborough Sports Mark...

NHRA rolls out greatest moments contest to boost Facebook fan base

...raising the profile of its 60th anniversary, the NHRA last week launched its first social media contest... The NHRA is in discussions with partners regarding a prese... ...e conversations this spring, said Gary Darcy, the NHRA’s senior vice president of sales and marketing. ...ry content or special experiences for fans of the NHRA Facebook page is a good thing,” Darcy said.”The NHRA had 195,170 fans on Facebook when the promotion s...

How fans rank the leagues

Along with asking about local teams, Turnkey queried fans on their impressions of 24 U.S.-based sports properties, offering a list of leagues and circuits and asking fans to choose up to three that they most admired. The NFL dominated the responses in the U.S., where 64 percent of sports fans said they admired the league. The NHL put up strong numbers in Canada, showing up on 70.6 percent of surveys in six markets there. After that, the drop-off was signific...

League Notes

...NHRA team owner and driver John Force said that his te...

On the eve of the NHL Playoffs, Coyotes C Jeremy Roenick appeared on ESPN’s “PTI,” where host Tony Kornheiser said, “This season, (the NHL) has sort of disappeared. Do the players feel the same way?”

Names In The News

NHRA driver ERIC MEDLEN died Friday from a head injury...

SPORTSBUSINESS JOURNAL’s Liz Mullen reports William Morris Agency has signed PELE for representation and “will begin by working to develop a future film on the story of his life.” The agency also will

Wally Hayward

Army's sponsorships with NASCAR, the NHRA and the Professional Bull Riders,

Names & Faces

NHRA driver Ashley Force makes her Funny Car debut tod...

In Las Vegas, which is hosting the ’07 NBA All-Star Game, Norm Clarke reports NBA sponsors are putting promotional wraps on casinos along the Strip. adidas has ads on the Luxor with T’Wolves F Kevin G

Ford Withdraws Champ Car World Series Sponsorship

...grams the company supports,” including NASCAR and NHRA.

Ford has “withdrawn as an official Champ Car World Series sponsor,” according to the AP. Ford had participated in Champ Car and its predecessor, CART, since ’92, “first providing engines and then spon

Executive Transactions

...sorship and marketing initiatives for the IRL and NHRA (Game Face).

ESPN.com promoted Senior Dir & Exec Editor PATRICK STIEGMAN to VP & Exec Editor (THE DAILY). FRANCHISES: Basketball HOFer LENNY WILKENS has joined the Sonics and Storm ownership team as Professional B