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  • SBD Article

    NBC Taps John Harbaugh As Super Bowl Analyst, Has Player Features Planned

    Published January 27, 2015

    ...John Harbaugh "will work as a pregame analyst" on NBC's broadcast of Super Bowl XLIX, teaming with regu...  The usual cast of NBC’s NFL commentators "will all get face time during... feature that "looks promising" is one in which NBC producers "visited the hometowns of six players s...  BROADCASTING & CABLE's George Winslow writes NBC's Super Bowl broadcast also will "put a spotlight...

    Tags: Media, Super Bowl, NFL, NBC
  • SBD Article

    Michaels Says He Had Talking Points, But No Script, During Mueller Report Comments

    Published January 23, 2015

    NBC's Al Michaels said he had "written out the points... But I felt the key thing to do -- and I know [NBC Sports Chair] Mark Lazarus, I think he talked abo...

    Tags: Media, NBC
  • SBD Article

    NBC To Stream SB Without Authentication, Creates 11-Hour "Super Stream"

    Published January 20, 2015 by Eric Fisher

    NBC Sports will stream Super Bowl XLIX on Feb.'s sports division has also collaborated with NBC entertainment execs to create “Super Stream Sunda... ...ow and the midseason premiere of “The Blacklist,” NBC’s featured postgame programming. The effort follows NBC Universal’s recent TV Everyone consumer marketing... ...ased availability and ease of access digitally of NBC programming.

    Tags: Media, NBC
  • SBD Article

    NBC Uses Creativity, Big Names In Returning Boxing To Network Television

    Published January 15, 2015

    NBC's attempt to reverse boxing's decline on broadcas... ...ny, Haymon Boxing, "is paying for PBC, betting on NBC's promotional might and the reach of old-fashione... " For NBC, there is "little financial risk." The NBC primetime telecasts "will take place during quiet... " NBC "will be able to promote the series" during its S...

    Tags: Media, NBC, Boxing
  • SBD Article

    NBC Returns To The Ring With Al Haymon-Created Premier Boxing Champions Series

    Published January 14, 2015

    NBC Sports Group and boxing manager Al Haymon today a...  NBC "is expected to carry five cards in prime time an... The remaining nine shows "will be on NBCSN in prime time." Instead, NBC and NBCSN’s "stars" will be Adrien Broner, John Molina an... ...l pay" at least $20M annually to purchase time on NBC and NBCSN to "show bouts that will feature Haymon fighter...

    Tags: Media, NBC, Boxing
  • SBD Article

    NBC's Michaels, Collinsworth Take Heat For Pro-NFL Statement Regarding Mueller Report

    Published January 12, 2015

    NBC drew a 20.9 overnight rating for the Patriots’ 35... Patriots-Ravens was NBC’s first NFL Divisional Playoff telecast since ‘98... NBC’s telecast peaked at a 24.8 rating from 7: In Boston, Chad Finn wrote NBC's Al Michaels and Cris Collinsworth "were on thei... " NBC returned from a commercial break late in the firs... ..."whole thing turned into an embarrassing mess for NBC, and especially Collinsworth.

    Tags: Media, NBC, NFL
  • SBD Article

    NBC Lays Out Programming Plans For Super Bowl Week; Many Shows On Location

    Published January 12, 2015

    NBC Sports Group CMO John Miller said that NBC will use its Super Bowl XLIX broadcast to “boost... ” Among the NBC properties "set to originate from Phoenix in the... News,’ ‘NHL Live,’ ‘Premier League Live’ ‘NBC Sports Radio’ and ‘NBC Sports Digital.’” Miller suggested that NBC will “give the bulk of its promo time available d... ” NBC yesterday began airing a new promo “touting an ‘A... ll Day Super Bowl Party on NBC.

    Tags: Media, NBC, Super Bowl
  • SBD Article

    NBC 95% Sold Out Of Super Bowl Inventory, Expects Ad Space To Be Gone By Kickoff

    Published January 08, 2015 by John Ourand

    ...eeks before Super Bowl XLIX kicks off in Arizona, NBC Sports Group is saying that its game telecast is... ...pot for the game, despite an ad-sales market that NBC Sports’ top sales exec termed as "rough." NBC Sports Exec VP/Sales & Sales Marketing Seth Winte... ...mid-20s” in '12 for Super Bowl XLVI, the last one NBC carried. NBC’s good ad sales performance is not limited to jus...

    Tags: Marketing and Sponsorship, NBC, Super Bowl
  • SBD Article

    NFL Game Audience Relatively Flat In '14; Fox Has Its Second-Best Season Yet

    Published January 07, 2015 by Austin Karp

    Fox and NBC saw declines for their Sunday telecasts in '14, w... Audience figures for NBC include all "SNF" games, plus NFL Kickoff. NBC’s primetime package of games averaged 21.28 milli... The drop came as NBC saw an average margin of victory of 18.3 points d... ...its games, the most-lopsided group of games since NBC began televising the Sunday primetime package in...

    Tags: Media, NFL, NFL Network, CBS, NBC, ESPN, Fox
  • SBD Article

    Wild Card Weekend Has Lowest Viewership Since '10, Despite Strong Fox Audience

    Published January 06, 2015 by Austin Karp

    ...eekend averaged 29.9 million viewers across ESPN, NBC, CBS and Fox this year, marking the first time si... ESPN this year replaced NBC as broadcaster for the early Saturday game, but t... ...or Panthers-Cardinals on Saturday was higher than NBC’s Cardinals-Falcons game in ’09 (21.0 million vie... ...wboys played in a Wild Card game was in ’10, when NBC drew 32.1 million viewers for a Saturday primetim...

    Tags: Media, NFL, Fox, CBS, NBC, ESPN
  • SBD Article

    Blackhawks-Capitals NHL Winter Classic Draws Event's Lowest Audience Since Start In '08

    Published January 05, 2015

    The Bridgestone NHL Winter Classic finished with 3.47 million viewers for the Capitals’ 3-2 win over the Blackhawks on New Year’s Day, a record-low audience for the event that began in ’08. The event was down 21% from 4.4 million viewers last year, which featured a record Winter Classic crowd at Michigan Stadium for Maple Leafs-Red Wings, as well as a shootout to finish the game. Despite the year-over-year drop and record-low audience, the Winter Classic ranks as the seventh-best NHL regular...

    Tags: NHL, Media, NBC
  • SBD Article

    Nationwide Decides To Run Super Bowl Ad For First Time Since '07 Amid NFL Push

    Published December 11, 2014

    Nationwide Insurance "is returning to the Super Bowl" for the first time since '07 after the company "became the official insurance sponsor of the NFL in August and signed a new deal" with Broncos QB Peyton Manning in May, according to Ashley Rodriguez of AD AGE. Nationwide "has not released any details on its media buy or its creative plans," nor has it indicated which agency "will handle the Super Bowl push." McKinney, Durham, N.C., "is Nationwide's lead creative agency." The insurer also "...

    Tags: Marketing and Sponsorship, Super Bowl, NBC
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