Seahawks' Paul Allen Profiled Top Sport Searches On Facebook, Google, Yahoo, Bing Xbox One Offers NFL Fans New Viewing Experience Sounders Extend Xbox Deal Microsoft, NFL Unveil $400M Partnership Xbox Shirt Deal With Sounders FC Could End Beckham In Samsung Olympic Campaign SportsBusiness Journal - Circulation Sales Rep. New Bing Campaign Features Winter Sports Athletes Favorite Brands Among Youth Demos
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SBD Article Published January 20, 2014
Sports have been a "constant presence through the remarkable life" of Seahawks Owner PAUL ALLEN, who became a "software prodigy, a player in the dawn of personal computing and eventually an eclectic tycoon, real-estate baron and philanthropist," according to a front-page profile by Brier Dudley of the SEATTLE TIMES. The Seahawks' CenturyLink Field was "designed in part to re-create the aura" of Univ. of Washington games Allen "enjoyed with his late father, KENNETH." Allen said, "It’s just so ...
SBD Article Published December 18, 2013 by Austin Karp
Sports teams, events and athletes were again among the most-searched and most-discussed topics on the Internet in ’13. Broncos QB Peyton Manning was the most-talked-about public figure on Facebook in ’13, while Super Bowl XLVII was the most-discussed moment. The Super Bowl topped the government shutdown and Boston Marathon bombings for most-discussed event. The NBA Finals ranked No. 11 on the most-discussed event list. Meanwhile, several sports venues made Facebook’s list of the most-checked-...
SBD Article Published November 25, 2013
Microsoft on Friday launched Xbox One, which will provide N... On the sideline, we aim to bring the power of Microsoft technology to coaches and players to help them vi...
SBD Article Published September 12, 2013
...he same time we always wanted to be with Xbox and Microsoft.com's Taylor Soper wrote, "You’d imagine Microsoft would want to slap 'Xbox One' on the front of the...
SBD Article Published May 22, 2013
Microsoft and the NFL yesterday unveiled a major partnershi... ...ng on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use... The NFL tie-up came as Microsoft unveiled Xbox One, its next-generation gaming con... Microsoft Senior VP/Interactive Entertainment Business Yusu... " Microsoft branding "on the hoods of the referee's on-field...
SBD Article Published August 16, 2012 by Christopher Botta
MLS Sounders FC has been one of the league's most successful franchises since it began play in '09, and now it could be in the market for a new jersey sponsorship. The team has retained CAA Sports to explore opportunities because its jersey deal with Xbox could end after the ‘13 MLS season. Sounders FC signed a five-year deal with Xbox in ‘08 that has been valued at $4M per season. The franchise has consistently led MLS in virtually every business metric, including attendance with an average ...
SBD Article Published May 23, 2012
MARKETING magazine’s Matthew Chapman reported Microsoft is “aiming to capitalise on summer sporting event...
SBD Article Published May 11, 2012
...ions skills, good time management, proficiency in Microsoft Outlook (includes Excel), attention to detail, an...
SBD Article Published January 23, 2012
Microsoft search engine Bing is “changing advertising appro...
SBD Article Published February 10, 2011
M&Ms ranked first in brand equity based on familiarity, quality and purchase consideration among youths between the ages of 8-24, according to the first-ever Youth EquiTrend study conducted by Harris Poll. Google ranked second overall and was the only Web-based brand to rank in the top 10 among youths. The study also broke down brands by different age groups. Nintendo Wii ranked highest in brand equity among youths 8-12. Among 13-17 year olds, Reese's Peanut Butter Cups to...
SBD Article Published January 07, 2011 by Terry Lefton
...as the Official Decision Engine of the Seahawks, Microsoft's Bing search engine is the team's presenting spo...
SBJ Article Published March 03, 2008
...LS expansion team with Seattle Seahawks owner and Microsoft co-founder Paul Allen.