Xbox One Offers NFL Fans New Viewing Experience Sounders Extend Xbox Deal Microsoft, NFL Unveil $400M Partnership Xbox Shirt Deal With Sounders FC Could End Beckham In Samsung Olympic Campaign SportsBusiness Journal - Circulation Sales Rep. New Bing Campaign Features Winter Sports Athletes Favorite Brands Among Youth Demos NFL Team Sponsors Set For Giveaways Fox Sports' Web Site Bests ESPN.com
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SBD Article Published November 25, 2013
Microsoft on Friday launched Xbox One, which will provide N... On the sideline, we aim to bring the power of Microsoft technology to coaches and players to help them vi...
SBD Article Published September 12, 2013
...he same time we always wanted to be with Xbox and Microsoft.com's Taylor Soper wrote, "You’d imagine Microsoft would want to slap 'Xbox One' on the front of the...
SBD Article Published May 22, 2013
Microsoft and the NFL yesterday unveiled a major partnershi... ...ng on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use... The NFL tie-up came as Microsoft unveiled Xbox One, its next-generation gaming con... Microsoft Senior VP/Interactive Entertainment Business Yusu... " Microsoft branding "on the hoods of the referee's on-field...
SBD Article Published August 16, 2012 by Christopher Botta
MLS Sounders FC has been one of the league's most successful franchises since it began play in '09, and now it could be in the market for a new jersey sponsorship. The team has retained CAA Sports to explore opportunities because its jersey deal with Xbox could end after the ‘13 MLS season. Sounders FC signed a five-year deal with Xbox in ‘08 that has been valued at $4M per season. The franchise has consistently led MLS in virtually every business metric, including attendance with an average ...
SBD Article Published May 23, 2012
MARKETING magazine’s Matthew Chapman reported Microsoft is “aiming to capitalise on summer sporting event...
SBD Article Published May 11, 2012
...ions skills, good time management, proficiency in Microsoft Outlook (includes Excel), attention to detail, an...
SBD Article Published January 23, 2012
Microsoft search engine Bing is “changing advertising appro...
SBD Article Published February 10, 2011
M&Ms ranked first in brand equity based on familiarity, quality and purchase consideration among youths between the ages of 8-24, according to the first-ever Youth EquiTrend study conducted by Harris Poll. Google ranked second overall and was the only Web-based brand to rank in the top 10 among youths. The study also broke down brands by different age groups. Nintendo Wii ranked highest in brand equity among youths 8-12. Among 13-17 year olds, Reese's Peanut Butter Cups to...
SBD Article Published January 07, 2011 by Terry Lefton
...as the Official Decision Engine of the Seahawks, Microsoft's Bing search engine is the team's presenting spo...
SBJ Article Published March 03, 2008
...LS expansion team with Seattle Seahawks owner and Microsoft co-founder Paul Allen.
SBD Article Published March 20, 2007
FoxSports.com Bests ESPN.com InMonthly Unique Visitors For First Time FoxSports.com in February finished with “more unique visitors in a month than [ESPN.com] for the first time,” according to Nielsen//NetRatings research cited by Alex Woodson of the HOLLYWOOD REPORTER. For February, ESPN.com had about 13.2 million unique visitors, down more than 3 million from January. FoxSports.com, which has had a partnership with MSN since ’04, “s...
FoxSports.com in February finished with “more unique visitors in a month than [ESPN.com] for the first time,” according to Nielsen//NetRatings research cited by Alex Woodson of the HOLLYWOOD REPORTER.
SBD Article Published February 14, 2007
Tiki Barber (r) To Work With Matt Lauer On NBC’s “Today” Former NFLer Tiki Barber’s three-year contract with NBC to work on “Today” and “Football Night In America” is “worth roughly” $6M. He will begin working on “Today” on April 16 (N.Y. TIMES, 2/14). Barber reiterated that he “no longer will do product endorsements once his contracts with companies including Cadillac, McDonald’s and Johnson & Murphy expire” (HARTFORD COURANT, 2/14). TAKIN...
Former NFLer Tiki Barber’s three-year contract with NBC to work on “Today” and “Football Night In America” is “worth roughly” $6M. He will begin working on “Today” on April 16 (N.Y. TIMES, 2/14). Barb