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MLS Sounders Hire CAA Sports To Explore Jersey Opportunities, As Xbox Deal Could End

MLS Sounders FC has been one of the league's most successful franchises since it began play in '09, and now it could be in the market for a new jersey sponsorship. The team has retained CAA Sports to explore opportunities because its jersey deal with Xbox could end after the ‘13 MLS season. Sounders FC signed a five-year deal with Xbox in ‘08 that has been valued at $4M per season. The franchise has consistently led MLS in virtually every business metric, including attendance with an average ...

David Beckham Stars In Samsung's Olympic Ad For Galaxy Note Smartphone

 MARKETING magazine’s Matthew Chapman reported Microsoft is “aiming to capitalise on summer sporting event...

SportsBusiness Journal - Circulation Sales Representative

...ions skills, good time management, proficiency in Microsoft Outlook (includes Excel), attention to detail, an...

Bing Ads Feature Winter Sports Athletes Bobby Brown, Kaitlyn Farrington, Kevin Pearce

Microsoft search engine Bing is “changing advertising appro...

Planet Mars: Study Shows M&Ms Favorite Brand Among Youths Ages 8-24

M&Ms ranked first in brand equity based on familiarity, quality and purchase consideration among youths between the ages of 8-24, according to the first-ever Youth EquiTrend study conducted by Harris Poll. Google ranked second overall and was the only Web-based brand to rank in the top 10 among youths. The study also broke down brands by different age groups. Nintendo Wii ranked highest in brand equity among youths 8-12. Among 13-17 year olds, Reese's Peanut Butter Cups to...

Howard Nuchow

...LS expansion team with Seattle Seahawks owner and Microsoft co-founder Paul Allen.

Fox Sports’ MSN Web Site Bests ESPN.com For First Time

FoxSports.com Bests ESPN.com InMonthly Unique Visitors For First Time FoxSports.com in February finished with “more unique visitors in a month than [ESPN.com] for the first time,” according to Nielsen//NetRatings research cited by Alex Woodson of the HOLLYWOOD REPORTER. For February, ESPN.com had about 13.2 million unique visitors, down more than 3 million from January. FoxSports.com, which has had a partnership with MSN since ’04, “s...

FoxSports.com in February finished with “more unique visitors in a month than [ESPN.com] for the first time,” according to Nielsen//NetRatings research cited by Alex Woodson of the HOLLYWOOD REPORTER.

Tiki Barber Formally Introduced As New NBC Personality

Tiki Barber (r) To Work With Matt Lauer On NBC’s “Today” Former NFLer Tiki Barber’s three-year contract with NBC to work on “Today” and “Football Night In America” is “worth roughly” $6M. He will begin working on “Today” on April 16 (N.Y. TIMES, 2/14). Barber reiterated that he “no longer will do product endorsements once his contracts with companies including Cadillac, McDonald’s and Johnson & Murphy expire” (HARTFORD COURANT, 2/14). TAKIN...

Former NFLer Tiki Barber’s three-year contract with NBC to work on “Today” and “Football Night In America” is “worth roughly” $6M. He will begin working on “Today” on April 16 (N.Y. TIMES, 2/14). Barb

Schaumburg Flyers Players Angry Over Fans’ Influence On Team

Independent Northern League Schaumburg Flyers P Dan Jackson on Thursday “didn’t hold back on the team’s anger toward” MSN’s and LivePlanet’s joint online venture, “Fan Club: Reality Baseball,” which allows fans to determine the team’s day-to-day operations, according to Scott Powers of the ILLINOIS DAILY HERALD. Jackson: “True fans of ours don’t want to set the lineup. If this ‘reality’ thing is all about the fans, which is what [Flyers Managing Pa...

Independent Northern League Schaumburg Flyers P Dan Jackson on Thursday “didn’t hold back on the team’s anger toward” MSN’s and LivePlanet’s joint online venture, “Fan Club: Reality Baseball,” which a

Project Lets Fans Make Baseball Team’s On-Field Decisions

With MSN and L.A.-based LivePlanet creating a joint venture to produce “Fan Club: Reality Baseball,” a free online initiative that gives fans day-to-day control of the independent Northern League Schaumburg Flyers for the second half of the season, the BOSTON GLOBE’s Sasha Talcott reported fans on Tuesday “took control of their first managerial task — deciding which nine players to start in the game.” The Flyers envision the “experiment as a cross between ‘Bull Durham’ and ‘Americ...

With MSN and L.A.-based LivePlanet creating a joint venture to produce “Fan Club: Reality Baseball,” a free online initiative that gives fans day-to-day control of the independent Northern League Scha

LeBron James’ Charity Ride Pulls In Big Sponsorship Bucks

...ids Bikeathon in Akron had sponsorship deals with Microsoft and “more than 20 other sponsors, each paying fro... ” Microsoft was “reportedly the lead sponsor, but company off... ” Microsoft created a Web site enabling people to take a virt... James before the event said, “Microsoft’s Windows Live is making the bikeathon global, re...

Saturday’s second-annual LeBron James King for Kids Bikeathon in Akron had sponsorship deals with Microsoft and “more than 20 other sponsors, each paying from $5,000 to more than $50,000,” according t