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  • SBD Article

    You Want Fries With That? Pacers, McDonald's Debuting New Campaign Next Month

    Published November 20, 2014

    The Pacers and McDonald’s are debuting a "new sponsorship campaign next month" that will include ads on 130 billboards throughout Central Indiana and "in-store promotions at all 158 area McDonald’s restaurants," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The billboards, which will promote the QSR's new Single Double Triple promo, will be "adorned in Pacers blue and gold and feature the team’s 'Blue Collar Gold Swagger' slogan." They also will feature "basketball-them...

    Tags: Marketing and Sponsorship, Indiana Pacers, McDonalds
  • SBD Article

    McDonald's To Run Ad During Super Bowl XLIX After Years Of Only Pregame Spots

    Published November 06, 2014

    McDonald's "is prepping a Super Bowl spot" for the Feb. 1 telecast on NBC, after the QSR for years "opted out of the game, choosing instead to advertise in the pre-game slot just before kickoff," according to Maureen Morrison of AD AGE. Sources said that Publicis Groupe's Leo Burnett "won the Super Bowl assignment" for McDonald's. With McDonald's USA Senior VP & CMO Deborah Wahl "at the helm, the chain is making big moves both internally and externally, in an attempt to turn around sliding sa...

    Tags: Marketing and Sponsorship, McDonalds, NFL
  • SBD Article

    Amazon, Roku Sign On As Distribution Partners For NFL Now Over-The-Top Service

    Published May 28, 2014 by Eric Fisher

    The NFL has signed distribution partnerships with Amazon and Roku to place the forthcoming NFL Now digital video service on the Fire TV, Kindle Fire and Roku streaming platforms. The league also has inked a deal with existing corporate partner McDonald’s for the QSR to be the third presenting sponsor of NFL Now. McDonald’s joins Verizon and Gillette as launch sponsors, while Amazon and Roku are the fourth and fifth distribution partners for the service following Verizon, Microsoft and Yahoo. ...

    Tags: Media, NFL, Amazon, McDonalds, Roku
  • SBD Article

    LeBron James, Johnny Manziel Team Up For New McDonald's Commercial

    Published March 18, 2014

    Heat F LeBron James and NFL Draft prospect QB Johnny Manziel are the "subject of a new television campaign by McDonald's" in which James "ends up running into Manziel hanging out" in a special club that serves the new Bacon Clubhouse Sandwich, according to Bryan Fischer of The commercial is "probably a result of Manziel signing with LRMR," the marketing and management firm run by Maverick Carter, James' manager. The group has "been seen together a number of times" since Manziel won ...

    Tags: Marketing and Sponsorship, McDonalds
  • SBD Article

    NFL To Debut New Campaign Promoting "NFL Rush Zone" In McDonald's Happy Meals

    Published November 14, 2013 by Terry Lefton

    The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's "NFL Rush Zone" animated property, which started online, and now airs on Nicktoons. Beginning this weekend, consumers buying Happy Meals at any of the QSR's 14,000-plus U.S. locations can get one of 32 figures of "NFL Rushers" from the animated show, each bearing a different team logo, packaged with a miniature football, which the figure can "t...

    Tags: Marketing and Sponsorship, McDonalds, NFL
  • SBD Article

    Victor Cruz The Latest NFL Player To Sign Endorsement Deal With McDonald's

    Published September 17, 2013 by Liz Mullen

    McDonald’s has signed a two-year deal with Giants WR Victor Cruz that includes the NFLer appearing in both Spanish and English commercials for its Mighty Wings product. The Spanish version of the commercial was scheduled to debut last night and will air on Univision, Telemundo, Azteca, UniMas, Mundo Fox, MTV3 and Discovery Galavision. McDonald's USA VP/Marketing Peter Sterling said, “Victor celebrates his Hispanic heritage and we think that is a great way for us to talk to our Hispanic custom...

    Tags: Marketing and Sponsorship, McDonalds
  • SBD Article

    McDonald's New Ad Featuring Flacco, Kaepernick Plays Off Jordan-Bird Spot From '93

    Published September 16, 2013

    McDonald's has created a new ad for its Mighty Wings that features Ravens QB Joe Flacco and 49ers QB Colin Kaepernick "battling for a box of Mighty Wings chicken," according to Bruce Horovitz of USA TODAY. The ad is similar to one from '93 which "pitted basketball legends Michael Jordan and Larry Bird in an improbable shoot-off for a Big Mac." McDonald's USA Chief Creative Officer Marlena Peleo-Lazar said, "It's a fresh take on an idea our customers have loved, but in a sport they haven't see...

    Tags: Marketing and Sponsorship, McDonalds, NFL
  • SBD Article

    Put A Smile On: Gabby Douglas To Endorse New McDonald's Breakfast Sandwich

    Published April 24, 2013

    Gold Medal-winning U.S. gymnast Gabby Douglas has reached a deal with McDonald's to "promote its newest item -- the egg-white breakfast sandwich," in an attempt to "attract diners with healthier items," according to Leslie Patton of BLOOMBERG NEWS. National marketing for the 250-calorie sandwich "starts April 29 and includes print, billboard, radio and television ads." Douglas "won’t appear in any of the ads -- she will promote the egg whites at McDonald’s events." McDonald's Marketing Dir No...

    Tags: Marketing and Sponsorship, McDonalds
  • SBD Article

    Defending Stanley Cup Champs Kings Sign McDonald's As Presenting Sponsor

    Published January 10, 2013 by Christopher Botta

    The NHL Kings have signed McDonald's as the club's presenting sponsor for the abbreviated ‘13 season and the ‘13-14 season. The deal, which will be announced today, is the Kings' first for a presenting sponsor of a season. McDonald's deal points include receiving logo placement on Kings' practice jerseys and press backdrops, presenting the club's Player of the Month fan voting platform, sponsoring an opening night banner giveaway, and participation in grass-roots events. A new logo, integrati...

    Tags: Marketing and Sponsorship, Los Angeles Kings, McDonalds
  • SBD Article

    Arch Madness: McDonald's New M Channel Could Show Area Sports Highlights

    Published September 27, 2012

    McDonald’s is launching a “custom-made M Channel” in 700 of its restaurants, and the channel's aim “is to offer exclusive content to entertain customers,” according to Lynn Elber of the AP. ChannelPort Communications Founder Lee Edmondson, who has “spent more than eight years developing the concept for McDonald’s,” said that the M Channel is “akin to a broadcast network with its own news, entertainment and sportscasts localized for cities and even neighborhoods.” He said that the channel's go...

    Tags: Media, McDonalds
  • SBD Article

    Olympic Marketing Notes: Opening Ceremony Outfits For Various Countries Reviewed

    Published July 27, 2012

    Harper’s Bazaar Exec Fashion & Beauty Editor Avril Graham discussed the fashion worn by all the Olympians at the London Games. NBC’s Savannah Guthrie said, “The truth is, what the athletes wear does matter.” The British team “is taking a leaf out of Kate Middleton’s book,” as they are “going to the High Street retailer.” They have a “very understated look that they’re going to have for the Opening Ceremony,” but there is a “bit of gossip saying there might be a little bit of bling in the jack...

    Tags: Olympics, Procter and Gamble, Coca-Cola, McDonalds
  • SBD Article

    Rogge Reverses Course On Comments About McDonald's, Coca-Cola Sponsorships

    Published July 10, 2012

    The IOC issued a "public backing" of TOP sponsors McDonald's and Coca-Cola today, a day after IOC President Jacques Rogge "was quoted as saying there was a ‘question mark’ over their sponsorship due to obesity concerns,” according to Karolos Grohmann of REUTERS. Rogge in a statement said, "I would like to clarify comments attributed to me in several media reports regarding Coca-Cola's and McDonald's Olympic sponsorship. The IOC hugely values the long-term sponsorship and support of both McDon...

    Tags: Marketing and Sponsorship, IOC, McDonalds, Coca-Cola
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