LPGA Opening '15 In Florida LPGA Deems Inaugural Int'l Crown A Success Int'l Crown Organizers Bullish On First Event Star Winners Boost Interest In LPGA Wie, Others Lifting LPGA's Profile Wie's Portfolio Likely To Increase After Win Woods, Wie Give Golf A Boost Wie's Victory Could Raise Profile Of Women's Golf Whan Hopeful Of Return To Rochester KPMG To Title Sponsor New LPGA Major
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SBD Article Published July 29, 2014
The '15 LPGA season will open at Golden Ocala Golf & Equestria... We have a three-year contract with the LPGA. ...will be the first tournament of the year for the LPGA. ...We were a little pushed in the beginning with the LPGA that they would rather have held it somewhere lik... GOLFWEEK's Beth Ann Nichols noted LPGA Chief Communications Officer Kraig Kann "would no...
SBD Article Published July 28, 2014
...ure to qualify for yesterday's final round of the LPGA Int'l Crown "isn't going to cause an overhaul" of... LPGA Commissioner Mike Whan "loves the drama the U.S.... I’ll take one of the greatest Saturdays in LPGA history, and we’ll build on that" (GOLFCHANNEL. In Baltimore, Don Markus notes LPGA and Caves Valley Golf Club officials were "in a p...
SBD Article Published July 24, 2014
The LPGA's Int'l Crown begins today at Caves Valley Golf C... LPGA Marketing & Corporate Partnerships Dir Steve Scho... ...cent resurgence among the American players on the LPGA tour could provide the ultimate boost to the even... ...cause it tries to get rid of the concept that the LPGA is nothing but Koreans winning everything in sigh... ...ew mirror, it would have been beneficial" for the LPGA to "have her competing this week.
SBD Article Published July 09, 2014
The LPGA at this point in the '14 season "might offer a mo... Only three of the LPGA's 16 winners this season "have been ranked outsid... " The LPGA "has seen eight wins by top-10 players" (GOLFCHAN... Golf Channel's Tom Abbott said the LPGA is "as strong as I have ever seen it with the way... ...'s good for the bottom line -- both Wie's and the LPGA's. that Wie's victories benefit the LPGA.
SBD Article Published July 01, 2014
...eems to be breaking just right" this year for the LPGA, from the "resurgence of Michelle Wie as a world-... ...aturing 17-year-old Lydia Ko, veteran and 16-time LPGA winner Cristie Kerr and world No. 1 Stacy Lewis. ...il Mickelson absent from the winner’s circle, the LPGA has been a star-studded affair" (Palm Springs DES... ...rnational match play competition, I don't see the LPGA shattering any Nielsen records.
SBD Article Published June 25, 2014
Michelle Wie’s win at the U.S. Women’s Open “instantly boosted the value of her existing endorsement deals and could produce richer, better deals in the near future,” according to marketing experts cited by Emery & Lewis of the HOLLYWOOD REPORTER. Wie already boasted more than $10M in endorsement earnings, but the “value of her existing deals with sponsors like Nike and Kia instantly increased on Sunday night.” Harvard Business School sports management professor Stephen Greyser said that Wie ...
SBD Article Published June 24, 2014
...hile, Wie "certainly has the potential" to be the LPGA's "best player for years to come. ..." while three of the five multiple winners on the LPGA Tour this year are Americans.
SBD Article Published June 23, 2014
...nehurst No. 2, a victory that could help take the LPGA "to new heights," according to Steve DiMeglio of... NBC's Mark Rolfing said the LPGA was in "such good shape" regardless of whether Wi... ...ote golf is "about individual star power, and the LPGA has had only a few over the years who have had es... ...before arriving in Pinehurst ... ratings for the LPGA shot up" between 16-25% over the same period last...
SBD Article Published June 04, 2014
LPGA Commissioner Mike Whan on Monday during a visit t... ...w find a way back" to the market once the Wegmans LPGA Championship concludes in August, according to Sa... ...ay that it "could be possible revolves around the LPGA's new affiliation with the PGA of America, and in... ...notes Whan "understands changing the name" of the LPGA Championship "was a jolt. LPGA Chief Communications Officer Kraig Kann said that...
SBD Article Published May 29, 2014
The LPGA and the PGA of America are teaming up to create a... " The new event will replace the Wegmans LPGA Championship as the fifth women's major. ...ce notes the city, which "played host to both the LPGA and PGA championships in 2013, will be without a... ...cted" that after the new event debuts in '15, the LPGA "will try to procure dates with other major venue... In Rochester, Leo Roth writes, "No LPGA in Rochester?
SBD Article Published May 21, 2014
Portland's annual LPGA event, the former Safeway Classic, will "return i... ...and is the "longest-running regular event" on the LPGA circuit, had played as the Safeway Classic "the l... ...s "not able to secure a title sponsor" -- typical LPGA title sponsorships start around $3M -- Cambia "st...
SBD Article Published May 06, 2014
...ntinue as title sponsor of the Manulife Financial LPGA Classic for at least two more years. ...ecoming title sponsor of one of only two Canadian LPGA stops in '12, Manulife has worked with the LPGA and tournament owner, Sports Properties Int'l, to... " Meanwhile, Manulife recently "strengthened its LPGA presence" by agreeing to multiyear partnerships w...