IBM Discontinues NFL Sponsorship Martha Burk Calls For IBM To Pressure Augusta Augusta National Could Admit First Female Wheels & Deals FBR Open Draws Over 500,000 Fans Ad Monitor: AFC Championship Game NFL Net Selling Late-Season Game Packages NFL Network Lines Up Advertisers NFL Inviting Sponsors To Buy "Vignettes" Heineken To Remain U.S. Open Sponsor
Your search for "IBM" returned 605 results
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SBD Article
IBM Discontinues NFL Sponsorship, Future Of League's Headset Branding In Limbo
Published June 05, 2012IBM, an NFL sponsor since ‘03, “has opted not to rene... IBM has been “a model business-to-business sponsor du... ” IBM VP/Client Exec Marketing Rick Singer said, “It wa... ...the thought within league circles is that adding IBM’s broad category rights in computer hardware, sof...
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SBD Article
Martha Burk Says IBM Needs To Urge Augusta To Extend Membership To Female CEO
Published March 30, 2012...Women's Organizations Chair Martha Burk said that IBM has an "obligation to urge Augusta to extend an i... Burk said Thursday, "The board of directors and [IBM Chair] Sam Palmisano has to tell Augusta National... " IBM is one of three major sponsors of the Masters (N.... Burk said, "IBM is in a bigger bind than the club. IBM is a corporation.
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SBD Article
Augusta National Faces Membership Decision For New Female IBM CEO Ginni Rometty
Published March 29, 2012IBM's appointment of Ginni Rometty to CEO means Augus... ...decades ago, yet it has historically invited" the IBM CEO to be a member, according to Jinks & Buteau o... " IBM is one of three Masters sponsors along with Exxon... " IBM is "featured in the tournament’s TV commercials a... ...arious online databases as indicating that former IBM CEOs John Akers, Louis Gerstner Jr. and Palmisano...
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SBJ Article
Pete Bevacqua
Published March 23, 2009...cking but has since signed sponsorships with RBS, IBM,
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SBD Article
Wheels & Deals: Motorola Backs Andretti’s IRL Entry
Published April 05, 2007... IBM announced that the Honda Racing F1 team will deve... lop and manufacture its ’08 car using IBM software and services (IBM).
Motorola, the primary sponsor of IRL driver Danica Patrick’s Andretti Green Racing (AGR) car, will serve as co-primary sponsor of AGR Chair Michael Andretti’s entry in the Indianapolis 500 along with
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SBD Article
FBR Open Sees Solid Attendance, Usual Strong Corporate Sales
Published February 05, 2007DHL, IBM, Honeywell, Talley Defense Systems, SRP, Coca-Col...
An announced crowd of 93,475 attended Sunday’s final round of the PGA Tour’s FBR Open in Scottsdale, Arizona, up from 82,150 for last year’s final round, according to Bill Huffman of the EAST VALLEY T
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SBD Article
Ad Monitor: GM Has Most Time On AFC Title Game On CBS
Published January 24, 2007IBM "IBM Special Look";
The following chart presents the national ads that aired during CBS' broadcast of the Patriots-Colts AFC Championship Game. It does not include regional or local ads. The feed monitored was from Charl
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SBD Article
NFL Network Selling Package Deals For Late-Season NFL Games
Published January 24, 2007including Nissan, Microsoft, GM, Under Armour and IBM.
NFL Network for its eight-game Thursday-Saturday package of regular-season games "sold ads expecting to be distributed" in 47 million HHs, but "ended up in just 40 million," according to Jon Lafayette
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SBD Article
NFL Network Lines Up Advertisers For Regular-Season Games
Published November 01, 2006...Coors, Miller, Burger King, Taco Bell, Microsoft, IBM, Radio
NFL Network has an “impressive bevy of big-name advertisers in the fold” for its eight regular-season NFL games, including Vonage, which will sponsor a three-hour pregame show, and Wendy’s, which will
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SBD Article
NFL Inviting Partners To Purchase Sponsored “Vignettes”
Published August 15, 2006Three companies –- IBM, FedEx and EA Sports have made agreements, and...
NFL VP/Partnership Marketing & Corporate Sales Peter Murray said that the league is asking its 20 corporate partners to purchase “sponsored ‘vignettes’ that would be interspersed with game action duri
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SBD Article
Heineken Reverses Course, Remains U.S. Open Sponsor
Published August 14, 2006its long-running IBM sponsorship.” IBM, an Open sponsor for the past 14 years, ” IBM will be taking clients to the event to highlight...
Heineken has agreed to sponsor the U.S. Open Tennis Championships in a five-year, $20M rights fee and media deal, after “previously deciding to end its backing” of the event, according to Daniel Kapla
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SBD Article
NFL Integrating Marketing And Licensing Departments
Published July 18, 2006...fter marketing jobs with Procter & Gamble, GM and IBM, now assumes responsibilities for the league’s li...
By Terry Lefton, Editor-at-Large The NFL is integrating its marketing and licensing departments, with marketing taking the upper hand. Senior VP/Marketing LISA BAIRD, who came to the NFL last August a
