Heineken Signs Deal With MLS Olympic Marketers Mark 100 Days Till Games Heineken Extends Sponsorship Of Rugby World Cup Heineken Inks UEFA Champions League Extension Executive Transactions TNT Scores With Mavs-Warriors Game Six Marketplace Round-Up Atlanta Spirit Reaches Deal With Heineken Sports Sponsorship Symp: Brands & Media Heineken To Remain U.S. Open Sponsor
Your search for "Heineken" returned 102 results
SBD Article Published October 14, 2014
MLS today announced that Heineken will become the league’s official beer in a five-... The partnership will begin in January and see Heineken replace Budweiser as the official sponsor, which... The new deal will give Heineken exclusive rights to MLS content, make the brand t... MLS also will serve as a counterpart to Heineken’s global soccer advertising, including sponsorshi... " Heineken USA CMO Nuno Teles said that the brand "wasn’t in...
SBD Article Published April 18, 2012
HEINEKEN: MARKETING magazine’s Gemma Charles noted Heineken will “focus on responsible drinking as part of it... ” The brand this week unveiled “Holland Heineken House” as the “official hub for the Netherlands O... ” Heineken Global Activation Manager Hans Erik Tuijt said th...
SBD Article Published October 21, 2011
Heineken is “extending its status as official beer supplie... ” The deal allows Heineken the use of Rugby World Cup 2015 “event marks and... ” Heineken Chief Commercial Officer Alexis Nasard said the d... Industry execs said that Heineken “has been the most effective official sponsor” of... Heineken “launched a TV campaign, in tandem with an on-scr... This is Heineken’s “fifth partnership with the event, having been...
SBD Article Published May 27, 2011
Heineken Int'l “has renewed its multi-million pound associ... ” Heineken has sponsored the Champions League since ’05. UEFA “has included rights for Heineken to use Facebook, YouTube and other social media c... hannels in the new deal, while Heineken’s sponsorship will cover all territories around t... ...wanting to sponsor the Champions League but that Heineken had proved itself to be a good partner in promoti...
SBD Article Published May 15, 2007
...tek was at Alcone Marketing where she worked with Heineken USA
In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports NFL Senior Media Counsel DAVE PROPER is moving to Time Warner Cable “in a similar role, where he’ll be in charge of sports-related distribut
SBD Article Published May 09, 2007
TNT’s Mavericks-Warriors Game Six Second-Highest-Rated Game Of ’06-07 Season For 24 first-round NBA playoff games, TNT averaged a 1.9 U.S. HH Nielsen rating (2.3 cable rating) and 2.093 million HHs, even with the rating for 24 games last year but down 3.4% from 2.146 million HHs. TNT won the week ending May 6 in primetime in total viewers, HHs and adults 18-34, 18-49 and 25-54 among ad-supported cable networks. ESPN averaged a 1.9 cable rating...
For 24 first-round NBA playoff games, TNT averaged a 1.9 U.S. HH Nielsen rating (2.3 cable rating) and 2.093 million HHs, even with the rating for 24 games last year but down 3.4% from 2.146 million H
SBD Article Published May 02, 2007
a deal with Heineken to launch an F1-themed sports bar in the Netherla... bar will carry both Spyker and Heineken branding. As part of the deal, Heineken
Reebok Head of Global Marketing Uli Becker said in a Q&A with BRANDWEEK’s Barry Janoff the idea that has “driven our industry for many years is that you need a superstar to make things sexy for every
SBD Article Published March 12, 2007
Heineken Inks Deal For Philips Arena Suite... ...Lounge” is being remodeled and re-branded as the “Heineken Lounge” as “part of a new wide-ranging sponsorshi... p and promotional deal” between Heineken and Atlanta Spirit, which owns the Hawks and Thra... ...The suite has 36 seats, which “will be bought by Heineken for corporate hospitality at some events and sold...
The suite at mid-court and center-ice at Philips Arena previously known as the “Delta Lounge” is being remodeled and re-branded as the “Heineken Lounge” as “part of a new wide-ranging sponsorship and
SBD Article Published September 27, 2006
...ntegrated Marketing, Promotions & Sponsorship for Heineken USA, wanted to clarify this notion.
As brands increasingly look to entertainment and philanthropic causes to put their sponsorship money behind, while at the same time dealing with tighter budgets, sports properties must offer marketing
SBD Article Published August 14, 2006
Heineken has agreed to sponsor the U.S. Open Tennis Champi... Heineken will years, Heineken produced no Open-themed TV ads, with generic spot...
Heineken has agreed to sponsor the U.S. Open Tennis Championships in a five-year, $20M rights fee and media deal, after “previously deciding to end its backing” of the event, according to Daniel Kapla
SBD Article Published July 11, 2006
...es (APB), a joint venture between Amsterdam-based Heineken
Asia Pacific Breweries (APB), a joint venture between Amsterdam-based Heineken and Singapore-based beverage company Fraser & Neave, has signed a three-year Southeast Asian marketing partnership with L