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Olympic Marketers Mark 100 Days Till London Games With Launch Of Campaigns

HEINEKEN: MARKETING magazine’s Gemma Charles noted Heineken will “focus on responsible drinking as part of it... ” The brand this week unveiled “Holland Heineken House” as the “official hub for the Netherlands O... ” Heineken Global Activation Manager Hans Erik Tuijt said th...

Heineken Extends Sponsorship Of Rugby World Cup Through '15 Event In England

Heineken is “extending its status as official beer supplie... ” The deal allows Heineken the use of Rugby World Cup 2015 “event marks and... ” Heineken Chief Commercial Officer Alexis Nasard said the d... Industry execs said that Heineken “has been the most effective official sponsor” of... Heineken “launched a TV campaign, in tandem with an on-scr... This is Heineken’s “fifth partnership with the event, having been...

Tecate's Big Hit

Purchased by Dutch brewer Heineken from Mexican beverage giant FEMSA in January as p... Heineken had been the exclusive U.S. importer of the brand... Heineken USA;

Executive Transactions

...tek was at Alcone Marketing where she worked with Heineken USA

In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports NFL Senior Media Counsel DAVE PROPER is moving to Time Warner Cable “in a similar role, where he’ll be in charge of sports-related distribut

TNT Ratings Flat, ESPN Down For NBA Playoffs First-Round

TNT’s Mavericks-Warriors Game Six Second-Highest-Rated Game Of ’06-07 Season For 24 first-round NBA playoff games, TNT averaged a 1.9 U.S. HH Nielsen rating (2.3 cable rating) and 2.093 million HHs, even with the rating for 24 games last year but down 3.4% from 2.146 million HHs. TNT won the week ending May 6 in primetime in total viewers, HHs and adults 18-34, 18-49 and 25-54 among ad-supported cable networks. ESPN averaged a 1.9 cable rating...

For 24 first-round NBA playoff games, TNT averaged a 1.9 U.S. HH Nielsen rating (2.3 cable rating) and 2.093 million HHs, even with the rating for 24 games last year but down 3.4% from 2.146 million H

Marketplace Round-Up

a deal with Heineken to launch an F1-themed sports bar in the Netherla... bar will carry both Spyker and Heineken branding. As part of the deal, Heineken

Reebok Head of Global Marketing Uli Becker said in a Q&A with BRANDWEEK’s Barry Janoff the idea that has “driven our industry for many years is that you need a superstar to make things sexy for every

Atlanta Spirit Reaches Deal With Heineken To Rename Suite

Heineken Inks Deal For Philips Arena Suite... ...Lounge” is being remodeled and re-branded as the “Heineken Lounge” as “part of a new wide-ranging sponsorshi... p and promotional deal” between Heineken and Atlanta Spirit, which owns the Hawks and Thra... ...The suite has 36 seats, which “will be bought by Heineken for corporate hospitality at some events and sold...

The suite at mid-court and center-ice at Philips Arena previously known as the “Delta Lounge” is being remodeled and re-branded as the “Heineken Lounge” as “part of a new wide-ranging sponsorship and

Sports Sponsorship Symposium I: Branding & Media Buying

...ntegrated Marketing, Promotions & Sponsorship for Heineken USA, wanted to clarify this notion.

As brands increasingly look to entertainment and philanthropic causes to put their sponsorship money behind, while at the same time dealing with tighter budgets, sports properties must offer marketing

Heineken Reverses Course, Remains U.S. Open Sponsor

Heineken has agreed to sponsor the U.S. Open Tennis Champi... Heineken will years, Heineken produced no Open-themed TV ads, with generic spot...

Heineken has agreed to sponsor the U.S. Open Tennis Championships in a five-year, $20M rights fee and media deal, after “previously deciding to end its backing” of the event, according to Daniel Kapla

Asian Brewer Inks Cross-Marketing Deal With FC Barcelona

...es (APB), a joint venture between Amsterdam-based Heineken

Asia Pacific Breweries (APB), a joint venture between Amsterdam-based Heineken and Singapore-based beverage company Fraser & Neave, has signed a three-year Southeast Asian marketing partnership with L

Marketplace Round-Up

joins Heineken, MasterCard and Ford in extending (UEFA).

In Dallas, Evan Grant reports a group of MLB Rangers players including 1B Mark Teixeira, SS Michael Young and 3B Hank Blalock will use pink bats on Mother’s Day as part of a Louisville Slugger promoti