Your search for "Hardees" returned 15 results
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SBJ Article
Coast to Coast
Published September 13, 2010ATLANTA North Face series coming to town For the first time in its four-year history, The North Face Endurance Challenge is coming to Atlanta. The two-day event, scheduled for Oct. 16-17, will feature 50-mile, 50-kilometer, half-marathon and 10-kilometer race distances. It also will feature a marathon, marathon relay, 5K race, and runs for kids under 13. BALTIMORE O's pet calendar benefits SPCA The Baltimore Orioles' 2011 Pet Calendar, presented by Southwest Airlines, is now on sale. The $1...
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SBJ Article
Regional ties, TV ads pay off best for quick-service restaurants
Published March 24, 2003 by NOAH LIBERMANMore than other major categories, quick-service restaurants face a variety of challenges when developing national sports marketing campaigns. Keeping franchisees happy and catering to regional demands are often an impediment to deeply integrated and strongly activated sponsorship programs. As a result, many QSRs have reduced the amount they spend on sponsorships and have resorted to television ad campaigns that are tending away from sports. Dairy Queen has cut back on sports sponsor...
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SBJ Article
SportsBusiness Journal/ESPN Sports Poll: Fast-food restaurants
Published March 24, 2003ESPN Sports Poll, a service of TNS Intersearch, in 2002 asked sports fans what fast-food restaurant they visit most often. Here are the results of that poll, as well as the percentage of fans of various sports who identified a specific restaurant. The "other" listing, which ranked second, represents a combination of dozens of restaurants that each generated less than one-half of 1 percent of the fan mentions. To read: 12.7 percent of sports fans chose Burger King as th...
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SBJ Article
Fast-food sponsorships
Published March 24, 2003The information below details the sports involvements of leading North American fast-food restaurant companies. Burger King Corp. Headquarters: Miami Sales: $1.72 billion Sports ad spending (rank): $65.8 million (16) Parent company (headquarters): Texas Pacific Group (Fort Worth, Texas) Sports sponsorships: Central Intercollegiate Athletic Association, Harlem Globetrotters Carl's Jr. Headquarters: Anaheim S...
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SBJ Article
NASCAR Race Sponsor Turnover
Published February 10, 2003Listed below are the NASCAR Winston Cup, Busch and Craftsman Truck series races that have new sponsors this year or have lost title or presenting sponsors since last year. WINSTON CUP Atlanta Motor Speedway, March 9 Sponsor: None Former sponsor: MBNA America Bank California Speedway (Fontana, Calif.), April 27 Sponsor: Automobile Club of SouthernCalifornia Former sponsor: Napa Auto Parts Michigan International Speedway (Brooklyn, Mich.), Aug. 17 Title sp...
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SBJ Article
Hardee's makes itself at home with Rams sponsorship
Published July 15, 2002 by LANGDON BROCKINTONHardee's has scored a multiyear sponsorship deal with the St. Louis Rams that gives it a partnership with a second major league team in the company's new hometown. Earlier this year, Hardee's, which moved its corporate headquarters to St. Louis from Rocky Mount, N.C., in June 2001, cut a sponsorship deal with the MLB Cardinals. "We want to be involved with our hometown teams," said Larry Brayman, director of corporate affairs at CKE Restaurants, the parent company for H...
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SBJ Article
Coast to Coast
Published May 06, 2002BOSTON Bruins wear special playoff shirts The Boston Bruins had special shirts Bruins played in special playoff shirts. designed for the Stanley Cup playoffs with the team's playoff slogan "Our Team, One Dream." The Bruins also held a "Bruins Dream" promotion during the playoffs. More than 5,000 "dreams" were submitted, and some of those granted included meeting Bobby Orr, skating on the F...
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SBJ Article
Non-revenue teams rely on football, men’s hoops
Published June 04, 2001 by PETE WILLIAMSEditor’s note NACMA AWARD WINNERS As part of our special report on college sponsorship, Street & Smith's SportsBusiness Journal profiles the 2000-01 NACMA/Host Communications Marketer of the Year award winners, beginning on page 32. The National Association of Collegiate Marketing Administrators selected its winners from four categories — NCAA Division I-A, NCAA Division I-AA/I-AAA, NCAA Division II/III and NAIA/Other ...
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SBJ Article
SportsBusiness Journal/Harris Interactive Poll
Published January 29, 2001PROPENSITY OF NFL FANS TO EAT FAST FOODS General population Die-hard/avid NFL fans McDonald's 53% 69% Burger King 40% 53% Wendy's 29% 42% Pizza Hut ...
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SBJ Article
SPONSORSHIP BRIEFS
Published January 01, 2001Big South keeps Hardee's Hardee's re-signed as a sponsor of the Big South Conference for the 2000-01 basketball season. It marks the third year of sponsorship with the league for Hardee's. AK Steel titles tourney AK Steel of Middletown, Ohio, signed as a sponsor for the Kroger Senior Classic, presented by Firstar. The Senior PGA Tour event is scheduled for Aug. 27-Sept. 2 at The Golf Center at Kings Island in Mason, Ohio....
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SBJ Article
COAST TO COAST
Published October 30, 2000ATLANTA Students try their hands as reporters The Atlanta Thrashers launched a new program that lets high school students become sports reporters for a day. The day includes a pregame meal with the media and the opportunity to meet the Thrashers broadcasters and tour the Turner South TV production truck. Students will also attend meetings with players, coaches and team executives. The fledgling repor...
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SBJ Article
AUTO RACING FACILITY DIRECTORY
Published February 21, 2000These permanent racing facilities will host NASCAR Winston Cup, CART and Indy Racing League races in 2000. Title sponsors listed are title sponsors for NASCAR Winston Cup, NASCAR Busch Series, NASCAR Craftsman Truck, CART and IRL races only. ATLANTA MOTOR SPEEDWAY Location: Hampton, Ga. Phone: (770) 946-4211 Web site: www.atlantamotorspeedway.com Owner: Speedway Motorsports Inc. Chief executive: Ed Cla...
