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SBJ Article
Super Bowl tees Super sales opportunity
Published December 15, 2003 by Terry LeftonPlush armadillos and bottle and can coolers are on tap for the $100 million annual glut of licensed-product sales surrounding the Super Bowl. With the NFL's championship game in football-crazed Texas, playing in a market with a second-year expansion team and a new stadium, early predictions for Super Bowl licensed-goods sales are optimistic. Houston is hosting its first Super Bowl in 30 years and there's been demand from local retailers for generic Super Bowl XXXVIII product since ...



