Your search for "Dominos" returned 15 results
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SBD Article
Marketers Set To Launch Campaigns Around NCAA March Madness
Published March 15, 2011With the start of the NCAA men’s basketball tournament this week, marketers are gearing up for their “most intensive periods of pitching and peddling outside of the Christmas shopping season,” according to Stuart Elliott of the N.Y. TIMES. Coverage of the tournament on TV and online “will be sponsored by scores of major marketers, spending hundreds of millions of dollars.” Liberty Mutual will “bring out new commercials in its long-running ‘responsibility’ campaign,” created by Hill, Holl...
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SBJ Article
Stats send Domino’s back to NASCAR’s door for more
Published August 08, 2005 by Terry LeftonDomino’s Pizza has renewed its sponsorship deal making it NASCAR’s official pizza for an additional three years, through 2008. The company is now completing its third year as an official partner. While a return on investment is one of sponsorships biggest challenges, Domino’s executive vice president of marketing Ken Calwell said that two metrics exceeded expectations. Since Domino’s signed on, it has become the top brand preferre...
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SBJ Article
Sponsorship report cards: Experts grade the fast-food category
Published May 30, 2005Keith Bruce CMO, SportsMark Management Group Bruce In general, this category has used sports in a one-dimensional way — as a broad-reach tool to capture the eyes and stomachs of teens and younger adult males. QSR leader McDonald’s historically would buy into the nation’s or world’s largest events and then struggle to fully activate them as much as they’d like. However, McDonald’s has recently led an interesting strategic ac...
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SBJ Article
Fast-food companies and their sports connections
Published May 30, 2005Spending on sports advertising The following shows how fast-food companies rank among the nation’s top 100 sports advertisers. The ranking is based on 2004 ad spending. Rank (2003 rank) Company Sports advertising Total advertising % of total ad spending devoted to sports Change from 2003 sports ad spend...
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SBJ Article
Super Bowl’s number gives ABC Sports some XL ideas
Published May 02, 2005 by ANDY BERNSTEINABC Sports is trying to leverage the “Super Bowl XL” moniker into some extra-large media packages by having Super Bowl game advertisers run seasonlong promotions tied to the big game. The $2.6 million asking price for a 30-second unit in the 2006 Super Bowl is just a starting point. ABC is pitching advertisers on Super Bowl-themed packages that would begin as early as the first game of the season and incorporate many ABC and ESP...
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SBJ Article
Firm of former employee agrees to pay GEM Group royalties in '05
Published December 13, 2004 by SCOTT WARFIELDA new marketing agency formed when an employee broke away from The GEM Group earlier this year will pay royalties to The GEM Group for doing business with its former clients. AIM Marketing Solutions Inc., an agency launched Nov. 1 after Kristi Atkins had resigned from her job as vice president, group director of The GEM Group on Oct. 28, is an Atlanta-based boutique agency focusing on NASCAR. Its accounts include United Parcel Service and Dominos Pizza, both former GEM clients wor...
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SBJ Article
NASCAR deal fuels gains, survey shows
Published September 20, 2004 by Terry LeftonThe first year of Nextel’s 10-year, $750 million sponsorship of NASCAR’s title circuit has been an unqualified marketing success, according to exclusive research from Knowledge Networks commissioned by SportsBusiness Journal. A survey taken in August 2003 and expanded this year tracked Nextel’s unprecedented sponsorship investment with NASCAR (see methodology), and distinct increases can be seen in awareness, consideration and, ultimately, purchase of Nextel cellular service. ...
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SBJ Article
Coast to Coast
Published May 10, 2004ALBUQUERQUE, N.M. Women’s week at UNM Women’s professional soccer and basketball made exhibition appearances at the University of New Mexico’s University Stadium and The Pit. For the first time in the state, the women’s national soccer team, featuring Mia Hamm, played an exhibition game against Mexico on Sunday in preparation for the 2004 Olympics in Athens. Expected attendance for the Mother’s Day match was 24,000, with the game being broadcast on ESPN2 at 1 p.m. Also, last W...
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SBJ Article
Ad rundown: Daytona 500
Published February 23, 2004The following presents the companies and brands advertised during NBC’s broadcast of the 2004 Daytona on Feb. 15 from Daytona Beach, Fla. The feed monitored was from Charlotte’s WCNC-TV. Some companies with strictly Charlotte-area affiliations have been excluded from the listing here. The broadcast time monitored includes prerace, in-race and postrace coverage. Companies and brands listed in bold are offi...
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SBJ Article
News in brief from The Sports Business Daily
Published November 03, 2003SPONSORSHIP & MARKETING DA-DA-DA, GOODBYE: Nike won the dismissal of a suit by DaDa Footwear claiming the heel of Nike's Air Jordan XVII shoe mirrored the look of DaDa's products. Bloomberg News reported that DaDa had sought unspecified damages and wanted to block the sale of the $200 Air Jordan XVII. PONTIAC OUT OF NASCAR: General Motors announced that it will not support the Pontiac Grand Prix in the 2004 NASCAR Nextel Cup or Busch Series. The company will now put its marke...
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SBJ Article
Ad rundown: MLB championship series games
Published October 27, 2003The following companies advertised during the final games of this year’s National League and American League Championship Series. Game 7 of the NLCS, between Chicago and Florida, was played Oct. 15. Game 7 of the ALCS, between Boston and New York, was played Oct. 16. Both games aired at 8 p.m. Eastern on Fox. The information here was obtained using the broadcast feed of Fox affiliate WCCB in Charlotte. Also presented here are the companies that had...
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SBJ Article
EBay Sports adds Domino’s as topping
Published September 08, 2003 by RUSSELL ADAMSEBay Sports has signed Domino's Pizza as presenting sponsor of its "Stay True to Your School" campaign, according to officials with both companies. Domino’s paying for sweepstakes trip. The deal calls for 15 million pizza boxes this month to be topped with a flier encouraging people to visit eBay and enter the sweepstakes on ebay.com/collegefootball for a chance to win $6,000 and a trip for a total of six people to a homecoming weekend of ...
