Wheels & Deals Wheels & Deals DaimlerChrysler Out Of Nextel Cup Race Title Marketplace Round-Up Dale Jr. To Take Time To Make Decision Haier To Sponsor Nextel Cup Ride In Race USTA Clay Courts Staying In Houston NASCAR Unlikely To Switch To Ethanol Soon Names & Faces Versus Hoping NHL Playoffs Boost Ad Sales
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Wheels & Deals: NASCAR Could Learn From AT&T Injunction
Published May 24, 2007announcement that parent company DaimlerChrysler will sell Chrysler Group ...
In Charlotte, David Poole cites sources as saying that the court ruling allowing AT&T to replace Cingular as primary sponsor of NASCAR Nextel Cup driver Jeff Burton’s No. 31 Chevy is “based on the ‘fo
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Wheels & Deals
Published May 22, 2007The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASCAR Nextel Cup event entitlement has been dedicated to a not-for-profit organization.” The track will donate $5 for each ticket purchased with a Visa card through June 1 to Autism Speaks. It will also auction off a race package includin...
The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASC
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DaimlerChrysler To Be Dropped From Nextel Cup Race Title
Published May 18, 2007DaimlerChrysler “will be dropped” from the title of the NASCAR Ne... xtel Cup UAW-DaimlerChrysler 400 pending finalization of the sale of 80% of Ch... He added that DaimlerChrysler’s sponsorship “is good through at least 2008 but...
DaimlerChrysler “will be dropped” from the title of the NASCAR Nextel Cup UAW-DaimlerChrysler 400 pending finalization of the sale of 80% of Chrysler divisions to a private equity firm, according to J
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Marketplace Round-Up
Published May 15, 2007BRANDWEEK’s Barry Janoff reports Paramount/DreamWorks’ “Shrek the Third,” which opens Friday, will be the official presenting sponsor of the WNBA’s opening weekend. An umbrella tag, “The wait is ogre,” will be used to promote both the movie and the opening of the WNBA season. TV spots this week on ABC and ESPN will “intersperse movie clips with WNBA action.” There will be “Shrek the Third” signage at WNBA arenas, and fans will get Shrek “cheer stick...
BRANDWEEK’s Barry Janoff reports Paramount/DreamWorks’ “Shrek the Third,” which opens Friday, will be the official presenting sponsor of the WNBA’s opening weekend. An umbrella tag, “The wait is ogre,
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Dale Jr. Says Decision On New Team Not Likely Anytime Soon
Published May 14, 2007Earnhardt Jr. Says He Will TakeTime Making Decision On Next Move NASCAR driver Dale Earnhardt Jr., who announced his intention to leave DEI at the end of this season, said he will take the next couple of weeks before deciding on his next move. He added, “The licensing departments and marketing departments will tell you this and tell you that, and they need things done now. ... And they’ve got deadlines they have to meet and whatever t...
NASCAR driver Dale Earnhardt Jr., who announced his intention to leave DEI at the end of this season, said he will take the next couple of weeks before deciding on his next move. He added, “The licens
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Chinese-Owned Haier To Sponsor Nextel Cup Ride This Weekend
Published May 09, 2007Chinese-owned Haier America will serve as the primary sponsor of Ginn Racing’s No. 13 Chevrolet driven by Joe Nemechek during Saturday’s NASCAR Nextel Cup Dodge Avenger 500 at Darlington Raceway, according to Gary Graves of USA TODAY. The deal comes three weeks after NASCAR Chair & CEO Brian France led a delegation to China to “explore business and racing initiatives in the country” (USA TODAY, 5/9). Haier also has sports marketing deals with the NBA, BOCOG and the AVP (THE DAILY).
Chinese-owned Haier America will serve as the primary sponsor of Ginn Racing’s No. 13 Chevrolet driven by Joe Nemechek during Saturday’s NASCAR Nextel Cup Dodge Avenger 500 at Darlington Raceway, acco
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River Runs Through It: USTA Clay Courts Staying In Houston
Published May 08, 2007The U.S. Men’s Clay Court Championships are moving from the Westside Tennis & Fitness Club, but will stay in Houston, as River Oaks Country Club will host the USTA-owned tournament, according to Dale Robertson of the HOUSTON CHRONICLE. The tournament will be held at its new venue on April 14-20, 2008. Neither the USTA nor River Oaks would discuss the length of the contract, but the USTA “was originally seeking a five-year contract for the sake of continuity.” Jim and Linda McIngvale...
The U.S. Men’s Clay Court Championships are moving from the Westside Tennis & Fitness Club, but will stay in Houston, as River Oaks Country Club will host the USTA-owned tournament, according to Dale
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NASCAR’s Switch To Ethanol Not Likely To Happen Soon
Published May 08, 2007With GM planning to petition NASCAR to switch to ethanol, ESPN’s Angelique Chengelis said, “There really is not a lot of support here (in NASCAR). A Ford official told me that they’re not interested right now — perhaps down the road, but not right now. Dodge says it has absolutely no interest, and Toyota does not have a pedestrian vehicle running on ethanol that it could market. So this does not sound like something that will happen soon” (“NASCAR Now,” ESPN2, 5/7). ...
With GM planning to petition NASCAR to switch to ethanol, ESPN’s Angelique Chengelis said, “There really is not a lot of support here (in NASCAR). A Ford official told me that they’re not interested r
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Names & Faces: Vaccaro Pegs Oden’s First Shoe Deal At $1M
Published April 23, 2007Oden Could Earn $1M Annually From His Initial Shoe Deal With Ohio State Univ. C Greg Oden formally declaring for the NBA Draft, former Nike, adidas and Reebok exec Sonny Vaccaro said that Oden will “probably make about $1[M] per year from his initial shoe deal.” Vaccaro also “thinks Oden will land some relatively small endorsement deals initially that could become more ...
With Ohio State Univ. C Greg Oden formally declaring for the NBA Draft, former Nike, adidas and Reebok exec Sonny Vaccaro said that Oden will “probably make about $1[M] per year from his initial shoe
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Versus Expects Ad Sales To Pick Up With NHL Postseason
Published April 11, 2007Versus Expecting Ad Sales ToIncrease With Start Of NHL Playoffs Versus is “finding the ad sales market to be sluggish, though it expects sales to pick up as the [NHL] playoffs begin,” according to John Ourand in this week’s SPORTSBUSINESS JOURNAL. Versus VP/Marketing Solutions Steve Margosian: “Clients and agencies continue to spend money closer and closer to the air date. That, more than anything, contributes to the perception that t...
Versus is “finding the ad sales market to be sluggish, though it expects sales to pick up as the [NHL] playoffs begin,” according to John Ourand in this week’s SPORTSBUSINESS JOURNAL. Versus VP/Market
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THE DAILY Goes One-on-One With Quiksilver’s Bob McKnight
Published April 05, 2007Quiksilver Chair & CEO Bob McKnight Quiksilver Chair & CEO BOB MCKNIGHT, 53, has led the company’s steady growth for over 30 years, after joining fellow California surfer JEFF HAKMAN in acquiring the U.S. licensing rights to the six-year-old Australia-based company in ’76. McKnight, who earned a B.A. from the Univ. of Southern California, took Quiksilver public in ’86, and it was listed on the NYSE in ’98, by which time the com...
Quiksilver Chair & CEO BOB MCKNIGHT, 53, has led the company’s steady growth for over 30 years, after joining fellow California surfer JEFF HAKMAN in acquiring the U.S. licensing rights to the six-yea
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MLB Team Marketing News: Yankees Ink 24 Hour Fitness
Published April 03, 200724 Hour Fitness Worldwide has signed a ten-year deal with the Yankees, marking the team’s first partnership that includes rights to areas in the new Yankee Stadium. The company will provide the Yankees with fitness, nutrition and rehabilitation experts and will install a fitness facility in the current Yankee Stadium, the team’s spring training facility and in the new ballpark. Additionally, 24 Hour Fitness and the Yankees will co-develop fitne...
24 Hour Fitness Worldwide has signed a ten-year deal with the Yankees, marking the team’s first partnership that includes rights to areas in the new Yankee Stadium. The company will provide the Yankee
