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  • SBD Article

    Wheels & Deals: NASCAR Could Learn From AT&T Injunction

    Published May 24, 2007

    announcement that parent company DaimlerChrysler will sell Chrysler Group ...

    In Charlotte, David Poole cites sources as saying that the court ruling allowing AT&T to replace Cingular as primary sponsor of NASCAR Nextel Cup driver Jeff Burton’s No. 31 Chevy is “based on the ‘fo

    Tags: ATT, Coca-Cola, DaimlerChrysler, FIFA, NASCAR, NCAA, Nextel, Speedway Motorsports Inc.
  • SBD Article

    Wheels & Deals

    Published May 22, 2007

    The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASCAR Nextel Cup event entitlement has been dedicated to a not-for-profit organization.” The track will donate $5 for each ticket purchased with a Visa card through June 1 to Autism Speaks. It will also auction off a race package includin...

    The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASC

    Tags: Anheuser Busch, ATT, Coca-Cola, DaimlerChrysler, ESPN, General Motors, NASCAR, Nextel, Visa, Walt Disney
  • SBD Article

    DaimlerChrysler To Be Dropped From Nextel Cup Race Title

    Published May 18, 2007

    DaimlerChrysler “will be dropped” from the title of the NASCAR Ne... xtel Cup UAW-DaimlerChrysler 400 pending finalization of the sale of 80% of Ch... He added that DaimlerChrysler’s sponsorship “is good through at least 2008 but...

    DaimlerChrysler “will be dropped” from the title of the NASCAR Nextel Cup UAW-DaimlerChrysler 400 pending finalization of the sale of 80% of Chrysler divisions to a private equity firm, according to J

    Tags: DaimlerChrysler, NASCAR, Speedway Motorsports Inc.
  • SBD Article

    Marketplace Round-Up

    Published May 15, 2007

    BRANDWEEK’s Barry Janoff reports Paramount/DreamWorks’ “Shrek the Third,” which opens Friday, will be the official presenting sponsor of the WNBA’s opening weekend. An umbrella tag, “The wait is ogre,” will be used to promote both the movie and the opening of the WNBA season. TV spots this week on ABC and ESPN will “intersperse movie clips with WNBA action.” There will be “Shrek the Third” signage at WNBA arenas, and fans will get Shrek “cheer stick...

    BRANDWEEK’s Barry Janoff reports Paramount/DreamWorks’ “Shrek the Third,” which opens Friday, will be the official presenting sponsor of the WNBA’s opening weekend. An umbrella tag, “The wait is ogre,

    Tags: DaimlerChrysler, ESPN, IndyCar, NASCAR, NCAA, Nextel, Walt Disney, WNBA
  • SBD Article

    Dale Jr. Says Decision On New Team Not Likely Anytime Soon

    Published May 14, 2007

    Earnhardt Jr. Says He Will TakeTime Making Decision On Next Move NASCAR driver Dale Earnhardt Jr., who announced his intention to leave DEI at the end of this season, said he will take the next couple of weeks before deciding on his next move. He added, “The licensing departments and marketing departments will tell you this and tell you that, and they need things done now. ... And they’ve got deadlines they have to meet and whatever t...

    NASCAR driver Dale Earnhardt Jr., who announced his intention to leave DEI at the end of this season, said he will take the next couple of weeks before deciding on his next move. He added, “The licens

    Tags: Anheuser Busch, DaimlerChrysler, ESPN, General Motors, NASCAR, Nextel, R J Reynolds, Speedway Motorsports Inc., Sports Illustrated, Walt Disney, Yahoo
  • SBD Article

    Chinese-Owned Haier To Sponsor Nextel Cup Ride This Weekend

    Published May 09, 2007

    Chinese-owned Haier America will serve as the primary sponsor of Ginn Racing’s No. 13 Chevrolet driven by Joe Nemechek during Saturday’s NASCAR Nextel Cup Dodge Avenger 500 at Darlington Raceway, according to Gary Graves of USA TODAY. The deal comes three weeks after NASCAR Chair & CEO Brian France led a delegation to China to “explore business and racing initiatives in the country” (USA TODAY, 5/9). Haier also has sports marketing deals with the NBA, BOCOG and the AVP (THE DAILY).

    Chinese-owned Haier America will serve as the primary sponsor of Ginn Racing’s No. 13 Chevrolet driven by Joe Nemechek during Saturday’s NASCAR Nextel Cup Dodge Avenger 500 at Darlington Raceway, acco

    Tags: DaimlerChrysler, NASCAR, Nextel
  • SBD Article

    River Runs Through It: USTA Clay Courts Staying In Houston

    Published May 08, 2007

    The U.S. Men’s Clay Court Championships are moving from the Westside Tennis & Fitness Club, but will stay in Houston, as River Oaks Country Club will host the USTA-owned tournament, according to Dale Robertson of the HOUSTON CHRONICLE. The tournament will be held at its new venue on April 14-20, 2008. Neither the USTA nor River Oaks would discuss the length of the contract, but the USTA “was originally seeking a five-year contract for the sake of continuity.” Jim and Linda McIngvale...

    The U.S. Men’s Clay Court Championships are moving from the Westside Tennis & Fitness Club, but will stay in Houston, as River Oaks Country Club will host the USTA-owned tournament, according to Dale

    Tags: DaimlerChrysler, Leagues and Governing Bodies, R J Reynolds, USTA
  • SBD Article

    NASCAR’s Switch To Ethanol Not Likely To Happen Soon

    Published May 08, 2007

    With GM planning to petition NASCAR to switch to ethanol, ESPN’s Angelique Chengelis said, “There really is not a lot of support here (in NASCAR). A Ford official told me that they’re not interested right now — perhaps down the road, but not right now. Dodge says it has absolutely no interest, and Toyota does not have a pedestrian vehicle running on ethanol that it could market. So this does not sound like something that will happen soon” (“NASCAR Now,” ESPN2, 5/7). ...

    With GM planning to petition NASCAR to switch to ethanol, ESPN’s Angelique Chengelis said, “There really is not a lot of support here (in NASCAR). A Ford official told me that they’re not interested r

    Tags: Anheuser Busch, DaimlerChrysler, ESPN, NASCAR, Nextel, Speedway Motorsports Inc., Toyota, Walt Disney
  • SBD Article

    Names & Faces: Vaccaro Pegs Oden’s First Shoe Deal At $1M

    Published April 23, 2007

    Oden Could Earn $1M Annually From His Initial Shoe Deal With Ohio State Univ. C Greg Oden formally declaring for the NBA Draft, former Nike, adidas and Reebok exec Sonny Vaccaro said that Oden will “probably make about $1[M] per year from his initial shoe deal.” Vaccaro also “thinks Oden will land some relatively small endorsement deals initially that could become more ...

    With Ohio State Univ. C Greg Oden formally declaring for the NBA Draft, former Nike, adidas and Reebok exec Sonny Vaccaro said that Oden will “probably make about $1[M] per year from his initial shoe

    Tags: ABC, Chicago Bears, DaimlerChrysler, ESPN, NASCAR, NBA, NFL, Nike, Reebok, Walt Disney
  • SBD Article

    Versus Expects Ad Sales To Pick Up With NHL Postseason

    Published April 11, 2007

    Versus Expecting Ad Sales ToIncrease With Start Of NHL Playoffs Versus is “finding the ad sales market to be sluggish, though it expects sales to pick up as the [NHL] playoffs begin,” according to John Ourand in this week’s SPORTSBUSINESS JOURNAL. Versus VP/Marketing Solutions Steve Margosian: “Clients and agencies continue to spend money closer and closer to the air date. That, more than anything, contributes to the perception that t...

    Versus is “finding the ad sales market to be sluggish, though it expects sales to pick up as the [NHL] playoffs begin,” according to John Ourand in this week’s SPORTSBUSINESS JOURNAL. Versus VP/Market

    Tags: Anheuser Busch, DaimlerChrysler, NASCAR, NHL, Verizon
  • SBD Article

    THE DAILY Goes One-on-One With Quiksilver’s Bob McKnight

    Published April 05, 2007

    Quiksilver Chair & CEO Bob McKnight Quiksilver Chair & CEO BOB MCKNIGHT, 53, has led the company’s steady growth for over 30 years, after joining fellow California surfer JEFF HAKMAN in acquiring the U.S. licensing rights to the six-year-old Australia-based company in ’76. McKnight, who earned a B.A. from the Univ. of Southern California, took Quiksilver public in ’86, and it was listed on the NYSE in ’98, by which time the com...

    Quiksilver Chair & CEO BOB MCKNIGHT, 53, has led the company’s steady growth for over 30 years, after joining fellow California surfer JEFF HAKMAN in acquiring the U.S. licensing rights to the six-yea

    Tags: DaimlerChrysler, ESPN, Nike, People and Pop Culture, Walt Disney
  • SBD Article

    MLB Team Marketing News: Yankees Ink 24 Hour Fitness

    Published April 03, 2007

    24 Hour Fitness Worldwide has signed a ten-year deal with the Yankees, marking the team’s first partnership that includes rights to areas in the new Yankee Stadium. The company will provide the Yankees with fitness, nutrition and rehabilitation experts and will install a fitness facility in the current Yankee Stadium, the team’s spring training facility and in the new ballpark. Additionally, 24 Hour Fitness and the Yankees will co-develop fitne...

    24 Hour Fitness Worldwide has signed a ten-year deal with the Yankees, marking the team’s first partnership that includes rights to areas in the new Yankee Stadium. The company will provide the Yankee

    Tags: DaimlerChrysler, Milwaukee Brewers, New York Mets, New York Yankees, YankeeNets
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