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Issa Sawabini

...8 and the company added clients such as Gatorade, Converse and

Nike, Foot Locker Teaming To Open Joint Retail Stores

...ocations, will offer exclusively Nike, Jordan and Converse basketball footwear, apparel and equipment.

Nike and Foot Locker plan to open up to 50 “House of Hoops by Foot Locker” stores in the U.S. over the next three years, with the first expected in early ’08 in Harlem, replacing an existing Foot Lock

D-Wade To Sport New Shoes In Playoffs; Mavs On Stamps

Converse Wade 2.0 shoe during the Heat’s playoff game Satu... Also, Converse will re-launch its “All In” campaign, launched March 3 (Converse).

Heat G Dwyane Wade will wear a limited-edition black and yellow version of the Converse Wade 2.0 shoe during the Heat’s playoff game Saturday against the Bulls. The shoe will go on sale Wednesday. It

Marketplace Round-Up

” With Converse splitting with Butler, Shine Stern & Partners, Bu... tler CEO Greg Stern indicated that Converse “had ‘changing needs’ and was interested in using...

The WALL STREET JOURNAL’s Brian Steinberg examines the trend of ad agencies parting ways with their clients and writes, “Walking away from a client might seem counterintuitive. But some agencies are c

Star Burst: Converse Splits With Ad Agency Butler, Shine

Converse Splits With Ad Agency ThatCreated Series Of Dwyan... Converse has ended its relationship with Butler, Shine, St... ” It is unclear if Converse “intends to conduct a review for the business,” a... ” Converse uses Yard, N.Y., for “fashion apparel ads,” but P... ...agency “has not been approached to do any of the Converse brand advertising previously handled by Butler, S...

Converse has ended its relationship with Butler, Shine, Stern & Partners, California, the agency that “helped the brand become one of the first major marketers to use consumer-generated content in ads

Must Be The Shoes: Nike’s Sees Increases In Q3 Profit, Sales

Sales of subsidiary brands, including Converse and Cole Haan, rose 15% (BLOOMBERG NEWS, 3/22).

Nike’s Q3 profit rose 7.7% on sales of new products such as the Air Force 25 and Nike + iPod sneakers, while sales rose 8.7% to $3.93B, according to Andria Cheng of BLOOMBERG NEWS. Net income increase

Nike Inks Several Top NFL Draft Prospects

Several top NFL Draft prospects — including LSU QB JaMarcus Russell, Georgia Tech WR Calvin Johnson and Oklahoma RB Adrian Peterson –- were in Orlando yesterday for a Nike photo shoot, which will be used for magazine ads and billboards, according to Travis Reed of the AP. Other players included Cal RB Marshawn Lynch, Louisville DT Amobi Okoye, Clemson DE Gaines Adams, Michigan CB Leon Hall and Miami TE Greg Olsen. Notre Dame QB Brady Quinn “was supposed to be there, but his pictures...

Several top NFL Draft prospects — including LSU QB JaMarcus Russell, Georgia Tech WR Calvin Johnson and Oklahoma RB Adrian Peterson –- were in Orlando yesterday for a Nike photo shoot, which will

NBA Names & Faces: Poor Timing For Launch Of Wade’s Ad

Heat G Dwyane Wade’s latest Converse TV spot for his 2.0 sneakers breaks tonight while...

Heat G Dwyane Wade’s latest Converse TV spot for his 2.0 sneakers breaks this weekend while Wade is out with a dislocated shoulder, according to Israel Gutierrez of the MIAMI HERALD. It is a “fast-pac

Nike Introducing Low-Priced Athletic Shoe Line Tailwind

...ke Bauer Hockey, Hurley International, Nike Golf, Converse, and Exeter Brands — is a major driver of Nike’s...

Nike’s discount footwear subsidiary, Exeter Brands Group, has unveiled the Tailwind brand of athletic shoes for women, according to Helen Jung of the Portland OREGONIAN. The line of shoes, which are p

NBA Names & Faces: LeBron Partners With MSN For New Web Site

or off-the-court clothing,” and Converse this summer is releasing an off-court Converse President of Apparel Dave McTague said that the c...

Cavaliers F LeBron James has signed an endorsement deal with Microsoft, his first new marketing agreement since ’04, according to Brian Windhorst of the AKRON BEACON JOURNAL. The deal includes the lau