Your search for "Converse" returned 565 results

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  • SBD Article

    Converse Names MediaVest Its New Agency Of Record, Replacing Wieden+Kennedy

    Published October 22, 2013

    Converse has "hired Publicis Groupe's MediaVest" as its ag... ...Wieden & Kennedy, the creative and media shop for Converse parent company Nike, "had previously supported th... e Converse media business." Converse "looked at a few large shops, including Omnicom's... " The budget also is up from the $5M that Converse "spent on U.S. measured media last year" (ADAGE.

    Tags: Marketing and Sponsorship, Converse, Nike
  • SBD Article

    Nike's Converse Brand Conducting Media Agency Review To Support Growth In Sales

    Published October 16, 2013

    Nike-owned Converse is "on track to double its sales over the next fe... ...time creative shop Wieden & Kennedy has supported Converse media efforts." Anomaly is the creative agency for Converse. ...ile small, is "a healthy boost" from the $5M that Converse spent on U.S. measured media in '12. ...e move to "boost media investment is on line with Converse's growth goals" (ADAGE.

    Tags: Marketing and Sponsorship, Nike, Converse
  • SBD Article

    Converse Moving To New Boston HQs In '15, Will Receive Up To $10M In Tax Breaks

    Published January 09, 2013

    Converse President & CEO Jim Calhoun yesterday “officially... ...include a 187,000-square-foot office building for Converse, as well as an adjacent building with 100 residen... ...said that the full $10M “will only be granted” if Converse, the project’s main tenant, “retains the 400 empl... In Boston, Greg Turner reports Converse “recently signed a lease” for the office space “i... ” Converse VP/Global PR & Communications Terri Hines said th...

    Tags: Facilities, Converse, Nike
  • SBD Article

    D-Wade Expected To Formalize Li-Ning Deal During Heat's Trip To China Next Week

    Published October 03, 2012

    ...rt ways with the Jordan umbrella, with Jordan and Converse.

    Tags: Marketing and Sponsorship, Li Ning, Nike, Converse, Adidas
  • SBJ Article

    Issa Sawabini

    Published March 23, 2009

    ...8 and the company added clients such as Gatorade, Converse and

    Tags: Burton Snowboards, TES, Boston Celtics, Action Sports, NEC, Target, Converse, Forty Under 40
  • SBD Article

    Nike, Foot Locker Teaming To Open Joint Retail Stores

    Published May 23, 2007

    ...ocations, will offer exclusively Nike, Jordan and Converse basketball footwear, apparel and equipment.

    Nike and Foot Locker plan to open up to 50 “House of Hoops by Foot Locker” stores in the U.S. over the next three years, with the first expected in early ’08 in Harlem, replacing an existing Foot Lock

    Tags: Converse, Foot Locker/Venator Group, Nike
  • SBD Article

    D-Wade To Sport New Shoes In Playoffs; Mavs On Stamps

    Published April 20, 2007

    Converse Wade 2.0 shoe during the Heat’s playoff game Satu... Also, Converse will re-launch its “All In” campaign, launched March 3 (Converse).

    Heat G Dwyane Wade will wear a limited-edition black and yellow version of the Converse Wade 2.0 shoe during the Heat’s playoff game Saturday against the Bulls. The shoe will go on sale Wednesday. It

    Tags: Chicago Bulls, Converse, Dallas Mavericks, Miami Heat
  • SBD Article

    Marketplace Round-Up

    Published April 17, 2007

    ” With Converse splitting with Butler, Shine Stern & Partners, Bu... tler CEO Greg Stern indicated that Converse “had ‘changing needs’ and was interested in using...

    The WALL STREET JOURNAL’s Brian Steinberg examines the trend of ad agencies parting ways with their clients and writes, “Walking away from a client might seem counterintuitive. But some agencies are c

    Tags: Converse, Los Angeles Dodgers, NASCAR, Nextel, R J Reynolds
  • SBD Article

    Star Burst: Converse Splits With Ad Agency Butler, Shine

    Published April 12, 2007

    Converse Splits With Ad Agency ThatCreated Series Of Dwyan... Converse has ended its relationship with Butler, Shine, St... ” It is unclear if Converse “intends to conduct a review for the business,” a... ” Converse uses Yard, N.Y., for “fashion apparel ads,” but P... ...agency “has not been approached to do any of the Converse brand advertising previously handled by Butler, S...

    Converse has ended its relationship with Butler, Shine, Stern & Partners, California, the agency that “helped the brand become one of the first major marketers to use consumer-generated content in ads

    Tags: Converse, Miami Heat, Nielsen
  • SBD Article

    Must Be The Shoes: Nike’s Sees Increases In Q3 Profit, Sales

    Published March 23, 2007

    Sales of subsidiary brands, including Converse and Cole Haan, rose 15% (BLOOMBERG NEWS, 3/22).

    Nike’s Q3 profit rose 7.7% on sales of new products such as the Air Force 25 and Nike + iPod sneakers, while sales rose 8.7% to $3.93B, according to Andria Cheng of BLOOMBERG NEWS. Net income increase

    Tags: Converse, Finance, Nike
  • SBD Article

    Nike Inks Several Top NFL Draft Prospects

    Published March 22, 2007

    Several top NFL Draft prospects — including LSU QB JaMarcus Russell, Georgia Tech WR Calvin Johnson and Oklahoma RB Adrian Peterson –- were in Orlando yesterday for a Nike photo shoot, which will be used for magazine ads and billboards, according to Travis Reed of the AP. Other players included Cal RB Marshawn Lynch, Louisville DT Amobi Okoye, Clemson DE Gaines Adams, Michigan CB Leon Hall and Miami TE Greg Olsen. Notre Dame QB Brady Quinn “was supposed to be there, but his pictures...

    Several top NFL Draft prospects — including LSU QB JaMarcus Russell, Georgia Tech WR Calvin Johnson and Oklahoma RB Adrian Peterson –- were in Orlando yesterday for a Nike photo shoot, which will

    Tags: Converse, Dallas Stars, NFL, Nike, Sony, Southwest Sports Group
  • SBD Article

    NBA Names & Faces: Poor Timing For Launch Of Wade’s Ad

    Published March 01, 2007

    Heat G Dwyane Wade’s latest Converse TV spot for his 2.0 sneakers breaks tonight while...

    Heat G Dwyane Wade’s latest Converse TV spot for his 2.0 sneakers breaks this weekend while Wade is out with a dislocated shoulder, according to Israel Gutierrez of the MIAMI HERALD. It is a “fast-pac

    Tags: Converse, ESPN, Los Angeles Lakers, Miami Heat, Nike, Walt Disney
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