Citi Officially Renews USOC Deal Through '16 Citi To Renew USOC Deal For '14, '16 Financial Service Firms Crowd Olympic Market Citi Unveils Marketing Program For London Games Citi Signs Deal With NBC, USOC For '12 Games NBC, USOC Signs Citi To Deal For London Games Auto, Bank Sports Sponsorship Effectiveness Auto, Bank Sports Sponsorship Effectiveness
Your search for "Citibank" returned 28 results
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SBD Article
Citi Officially Renews Its Deal With The USOC Through '16 Rio Games
Published April 23, 2013 by Tripp MickleCiti today formally announced it will renew its sponsorship of the USOC, making it the official bank partner of Team USA through the ‘16 Rio de Janeiro Games. The deal, which sources valued at more than $15M over four years, means the USOC will retain both of the banking partners it signed prior to the '12 London Olympics. TD Ameritrade last month announced it planned to return as the official brokerage of Team USA for the ‘14 Sochi and ‘16 Rio Games. Citi’s renewal was far from guaranteed. T...
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SBD Article
Citi To Renew Sponsorship Deal With USOC For '14 Sochi, '16 Rio Games
Published March 18, 2013Citi is "finalizing an agreement" with the USOC to "return as the official retail bank of Team USA" for the '14 Sochi and '16 Rio Games, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued at more than" $15M over four years, "ensures the USOC will retain both of the banking partners it signed prior to" the '12 London Olympics. TD Ameritrade last week announced that it "planned to return as the official brokerage of Team USA" for the '14 and '16 Games. Citi in ...
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SBD Article
Financial-Services Firms Crowd Olympic Marketing Space With Games Fast Approaching
Published May 14, 2012Financial-services companies are “gearing up to be big players” in the London Games, as Citigroup, TD Ameritrade and Visa are all “competing for consumers' attention," according to Rich Thomaselli of AD AGE. Citi is “clearly putting heft behind its ‘Every Step of the Way’ campaign.” The effort debuts today and is “billed as the largest and most cohesive U.S. sponsorship in the company's history.” The campaign will be “executed in TV ads and in print, as well as in Citi branches and on ATM scr...
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SBD Article
Step By Step: Citi Unveils Marketing Program Around London Olympics, Paralympics
Published April 12, 2012 by Tripp MickleCiti today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympic and Paralympic sport programs that inspired the 13 athletes Citi signed ahead of the London Games. Citi set aside $500,000 to contribute to programs selected by the athletes. The money has been converted into 50 m...
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SBD Article
NBC, USOC Sign Citi To $30M Deal As Official Advertiser, Sponsor Of '12 Games
Published March 11, 2011NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200th anniversary next year. Its rights include retail, corporate, commercial and investment banking. The deal is the second of three NBC and the USOC hope to cut in the banking category. The parties recently si...
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SBD Article
NBC, USOC Sign Citi To $30M Deal As Official Advertiser, Sponsor Of London Games
Published March 10, 2011 by Tripp Mickle & Terry LeftonNBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200th anniversary next year. Its rights include retail, corporate, commercial and investment banking. The deal is the second of three NBC and the USOC hope to cut in the banking category. The parties rec...
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SBD Article
Poll: Chevrolet Most Effective Sports Sponsor Among Automakers
Published March 03, 2011Citibank
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SBD Article
Poll: Chevrolet Most Effective Sports Sponsor Among Automakers
Published March 03, 2011Citibank
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SBJ Article
Jon Oram
Published March 23, 2009defaults and what happens if Citibank gets downgraded,” Oram said.
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SBJ Article
Juicy Deals: Ford leads FedEx Orange Bowl advertisers
Published January 17, 2005FedEx titled this year’s Bowl Championship Series title game, but Ford topped the list of companies that advertised during the Jan. 4 FedEx Orange Bowl between USC and Oklahoma. Following are the national advertisers who aired spots during the ABC broadcast. The feed monitored was from Charlotte’s WSOC-TV and includes ABC’s pregame, game and postgame coverage. COMPANY/BRAND TOTAL AD TIME ...
