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Tim Pernetti

...he Big Ten Conference was ready to go to war with CSTV. CBS-owned CSTV held the rights to several of the conference's Ol... CBS College Sports Network (formerly CSTV) vice president, programming, CSTV, 2003; senior vice president, programming and talent, CSTV, 2004; That's when Tim Pernetti stepped in. CSTV's executive vice president of content has defined...

Big Ten Net trying to regain Olympic sports as clock ticks

CSTV in 2003.between Big Ten and CSTV executives have yet to produce an agreement.As part of the 2003 deal, CSTV obtained the the Big Ten Conference wants CSTV to select the games it plans to cover months Typically, CSTV does not schedule games too Generally, CSTV telecasts a set number of

Media Notes

” The production flaws “are correctable and CSTV and Comcast officials ... say they are eager and...

NBC, Fox, ABC, CBS, the CW and My Network TV collectively experienced a net loss of 1.7 million HHs in primetime delivery through May 6, the “steepest decline” for broadcast nets since ’95-96. They al

Executive Transactions

...MSG Media named CSTV Dir of Talent MELISSA CHUSID Dir

Orioles Vice Chair & COO JOE FOSS, “the man long considered the second most powerful executive in the Orioles organization behind owner PETER ANGELOS,” is leaving the team to become Chief Administrati

Executive Transactions

recently was at CSTV Online managing the University Relations Departme...

Missouri-based Summit Distributing Owner & CEO TOM STILLMAN has joined DAVE CHECKETTS’ SCP Worldwide as a Minority Owner in the Blues and Scottrade Center (SCP). Checketts, “who will maintain a majori

Final Nielsen Ratings For Weekend Sports Events

The following lists final Nielsen ratings for recent sports events (THE DAILY). SHOW DATE NET TIME RAT/SHR NCAA: Men's Basketball Tournament: First Round: (regional) 3/16 CBS 12:10-2:51pm 3.5/11 NCAA: Men's Basketball Tournament: First Ro...

The following lists final Nielsen ratings for recent sports events (THE DAILY). CHART GOES HERE HOCKEY: Versus earned a 0.4 cable Nielsen rating for Monday night’s Rangers-Penguins game, making it the

CBS Inks Hoops Deal With YouTube Despite Viacom Lawsuit

...e features game clips and highlights, uploaded by CSTV in near real time.com, CSTV.

CBS Sports has launched an NCAA Tournament Channel on YouTube.com, sponsored by Pontiac. The site features game clips and highlights, uploaded by CSTV in near real time. Users can offer comments on vi

Companies Using College Web Sites To Reach Students, Alumni

...uring the tournament is buying ads on 50 sites in CSTV’s

Advertisers such as Pontiac and Wachovia “are augmenting their broad TV campaigns” during CBS’ NCAA men’s basketball tournament coverage by “trying to tap into individual schools through their athleti

CBS Forecasts Another Profitable Year For “MMOD”

...VIP registration for the service at CBS, NCAA and CSTV Web sites reached 400,000, which was “originally...

CBS Interactive COO Steve Snyder said that March Madness On Demand (MMOD), the network’s free online offering of NCAA men’s basketball tournament games, “was profitable last year and will be this year

Columnist Calls CBS' Selection Show "Sedate"; Ratings Not Available

...ring two first-round games on cable TV subsidiary CSTV and streaming games online for free, “the biggest...

CBS earned a XX/XX overnight Nielsen rating for last night’s NCAA men’s basketball tournament selection show, UP/down XX% from a XX/XX last year and up/down xx from a xx/xx in ‘05. CBS earned a xx/xx

CBS Nearly Sold Out Of NCAA Ads; Early MMOD Sign-Ups Huge

about 20% of its network sponsors into CSTV advertisers. CSTV for the first time will air two first-round out-o... CSTV will also air every press

CBS is saying that it has sold up to 95% of its goal for the NCAA men’s basketball tournament, which begins next Thursday. The net is commanding rates from $100,000 per 30-second spot in the early rou

Media Notes

...mpuses ... who work as college marketing reps for CSTV. ...to promote the net, but “later began working with CSTV

The WALL STREET JOURNAL’s Emily Steel reports with Nielsen Media now including college students in TV ratings, networks are “starting to use attention-grabbing market campaigns to boost ratings” on ca