Your search for "Buick" returned 99 results
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SBD Article
Northwestern Mutual Steps Up Activation Of NCAA Sponsorship During March Madness
Published March 14, 2013com's Michael Wayland noted Buick during the tournament will tout its “new Encore c... ” Buick and GMC VP/Marketing Tony DiSalle said that the b... ” Buick has “already started with ads and promos for ESPN... " During the telecast, which is “presented by Buick, a new commercial featuring the Encore will make...
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SBD Article
Poll: Chevrolet Most Effective Sports Sponsor Among Automakers
Published March 03, 2011Buick
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SBD Article
Poll: Chevrolet Most Effective Sports Sponsor Among Automakers
Published March 03, 2011Buick
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SBD Article
Buick To Be Presenting Sponsor Of NCAA Tourney Postgame Show On TBS, TruTV
Published February 11, 2011Buick has “signed on as the presenting sponsor of a new... Buick is sponsoring 13 episodes of a half-hour show tit... led “Inside March Madness Presented by Buick. The Buick-sponsored postgame show “should debut at around”... ...egins Saturday, March 19.” A “special edition" of Buick’s postgame show will air on truTV on April 1, “se...
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SBJ Article
PGA Tour pitches own ‘chase,’ priced at $40M
Published July 25, 2005 by NOAH LIBERMANBuick and Chrysler have three title deals each, and Buick is also the official car of of companies, including Ford, Chrysler and Buick, which have roughly one-quarter ...has been pitched to them, but it’s likely, as the Buick Championship Buick, Chrysler and PricewaterhouseCoopers marketers... vice president and director of the Buick account at Momentum, Detroit, said,
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SBJ Article
Big schedule shift on table at PGA Tour
Published July 18, 2005 by NOAH LIBERMANand the three biggest, Chrysler, Ford and Buick, have been informed of the tour’s Tim Humes, vice president and director of the Buick account at Momentum, Detroit, said Buick has had talks with the tour and is now determinin...
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SBJ Article
Starcom scores GM’s ad account
Published May 16, 2005 by ANDY BERNSTEINBuick Motor Division
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SBJ Article
Down the stretch ... a look at select business elements from this year's Kentucky Derby
Published May 16, 2005Buick
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SBJ Article
Analysis: NBC Olympics coverage
Published September 06, 2004Connecticut-based SRI, on behalf of SportsBusiness Journal, measured the exposure received by various brands during NBC’s prime-time Athens Olympics coverage. The company also tracked how much of the broadcast time was dedicated to event coverage compared with other programming. The total broadcast time monitored was almost 70 hours, including commercials, and the feed monitored was from WNBC-TV in New York. For the segment analysis, non-event coverage includes all network footage...
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SBJ Article
The 20 Most Influential People: Golf
Published June 14, 20041 TIGER WOODS 2 TIM FINCHEM 3 ALASTAIR JOHNSTON 4 HOOTIE JOHNSON 5 ARNOLD PALMER 6 WALLY UIHLEIN 7 WALTER W. DRIVER JR. 8 RON DRAPEAU 9 SEAN MCMANUS 10 JACK NICKLAUS 11 DICK EBERSOL 1...
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SBJ Article
A marketing trend to watch?
Published May 31, 2004 by NOAH LIBERMANTitleist or a Buick but likely the biggest single marketing expense f...
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SBJ Article
Betting on the horses: Kentucky Derby ad rundown
Published May 10, 2004Buick The broadcast featured as sponsored elements the Buick Triple Crown Moment and the Computer Associates R...
