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Rick Kloiber

Started at BBDO, New York, as an assistant national TV buyer in 1...

Executive Transactions

been with the Magic and BBDO, Detroit (Youth Sports Marketing).

Golden Boy Promotions named DAVID ITSKOWITCH to the newly created position of COO. He served as DiBella Entertainment VP from ’00-06 (Golden Boy Promotions). FRANCHISE: The Nets named JEFF GEWIRTZ Sen

Pepsi Shoots New TV Spots Featuring Cowboys For NFL Season

via BBDO, N.Y., will support the new Diet Pepsi Max diet/e...

Cowboys QB Tony Romo, Owner Jerry Jones and coach Wade Phillips were scheduled to shoot the first ad for a PespiCo brand for the ‘07 NFL season last week, according to Terry Lefton in this week’s SPOR

Razor Sharp: Gillette “Young Guns” To Star In Reality Show

from BBDO, N.Y., which created the “Young Guns” campaign, b...

Gillette is turning its NASCAR “Young Guns” ad theme “into branded content and the basis for a reality television show on ABC,” according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. “Fast C

Names & Faces: Damon, Mauer In Pepsi’s MLB Ads This Season

The ad, via BBDO, N.Y., marks Mauer’s first national spot.

In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports Yankees CF Johnny Damon and Twins C Joe Mauer will appear in Pepsi’s annual MLB ad, which is scheduled to debut in May. The ad, via BBDO, N.

Marketplace Round-Up

” BBDO Worldwide President & CEO John Osborn said, “If...

The PITTSBURGH BUSINESS TIMES’ Tascarella & Reynolds report only four of the 48 hospitality tents available for the U.S. Open, which is being held June 14-17 at Oakmont Country Club outside Pittsburgh

Geico Buys Integrated Ad Time On Super Bowl Pregame Coverage

...he three humorous ads for Sierra Mist, created by BBDO, N.Y., “star a comedy troupe seen in previous com...

Geico’s caveman character will play a round of golf with CBS NFL analyst Phil Simms during “Phil Simms’ All-Iron Team,” which airs from 1:00-2:00pm ET during the net’s Super Bowl pregame coverage on S

ESPN Ramping Up Promotions For ’07 NASCAR Coverage

...Nextel Cup champion Jimmie Johnson, in a spot via BBDO, N.Y.

ESPN this week unveiled the first phase of a multimedia marketing campaign for its ‘07 NASCAR telecasts. The campaign, via Wieden + Kennedy, N.Y., is tagged, “NASCAR on ESPN: It’s The Life.” A second

USGA This Weekend To Break First New Ad In Almost Two Years

The 30-second spot, called “Tying Tiger,” is from BBDO, N.Y., and was filmed on BBDO New York

The USGA will roll out its first new ad in almost two years this Sunday and air it through the duration of next week’s U.S. Open on ESPN, NBC and The Golf Channel. The 30-second spot, called “Tying Ti

From The Trades: Tostitos To Sponsor BCS Championship Game

...leagues,” with campaigns from N.Y.-based agencies BBDO, Young

TVWEEK’s Jon Lafayette reports Frito-Lay’s Tostitos brand will sponsor both the Fiesta Bowl and the BCS National Championship Game, while FedEx will sponsor the Orange Bowl. Allstate has previously be

High Sky Ball: Pepsi Launches Baseball Ads In Latin America

BBDO, also includes a “billboard with close-ups of the...

PepsiCo is launching its “Sky Baseball” campaign with a TV spot in the Dominican Republic, Puerto Rico, Venezuela, Colombia and Mexico, featuring Hispanic MLBers Manny Ramirez, Carlos Delgado and Bobb

MLB Names & Faces: Pro Access Heads To S.F. To Push Bonds

...ex Rodriguez will appear in a new Pepsi spot, via BBDO, N.Y., “as

Miami-based Pro Access, which handles marketing for Giants LF Barry Bonds, opened an office in S.F. last month to prepare for Bonds’ pursuit of Babe Ruth and Hank Aaron on the career home run list, ac