Your search for "Applebees" returned 18 results
SBD Article Published March 15, 2011
With the start of the NCAA men’s basketball tournament this week, marketers are gearing up for their “most intensive periods of pitching and peddling outside of the Christmas shopping season,” according to Stuart Elliott of the N.Y. TIMES. Coverage of the tournament on TV and online “will be sponsored by scores of major marketers, spending hundreds of millions of dollars.” Liberty Mutual will “bring out new commercials in its long-running ‘responsibility’ campaign,” created by Hill, Holl...
SBD Article Published November 10, 2010
• Twins Plan New Video Board As Part Of Target Field Upgrades • Orioles Expected To Name Delaware North New Concessionaire • Nationals To Unveil New Jerseys In Fashion Show At Ballpark • Goodell: NFLPA Made Counter Proposal To 18-Game Schedule TWINS PLAN TARGET FIELD ENHANCEMENTS, INCLUD...
SBJ Article Published March 21, 2005
The NCAA’s Corporate Champion and Corporate Partner companies led the way among advertisers that aired spots during CBS’ coverage of this year’s NCAA men’s basketball tournament selection show, the first step on the road to the 2005 Final Four in St. Louis. The one-hour program aired at 6 p.m. ET on March 13. Its 5.7/11 overnight rating/share was up 14 percent from last year and the best overnight since a 5.8/1...
SBJ Article Published March 08, 2004
It's the NFL's off-season, when players and sponsors change teams. The latest reshuffle in the credit-card category sees MasterCard adding the New York Jets and Buffalo Bills with sponsorship deals while subtracting the Super Bowl champion New England Patriots, which opted out of an earlier agreement with MasterCard to sign with Visa. MasterCard now has 17 NFL team deals. Aside from the Patriots, Visa has augmented its team spons...
SBJ Article Published March 08, 2004 by JENNIFER LEE
Jim Host remembers "like it was yesterday" the day he proposed the start of a corporate marketing program to then-NCAA Executive Director Walter Byers. It was March 29, 1981 — the day before John Hinckley's attempted assassination of Ronald Reagan. Byers was hosting a reception for network officials and other VIPs in Philadelphia, the site of the 1981 Final Four. Host "I told Walter that I thought it was time to talk about [starting a spon...
SBJ Article Published October 06, 2003
Here is a comprehensive listing of all advertisements and sponsored program segments that appeared in the nationally televised NFL pregame shows on Sept. 21, as monitored by The Sports Business Daily. The Fox feed was taken from WCCB-Fox and the CBS feed was via WBTV-CBS, both based in Charlotte. The ESPN feed was through Time Warner Cable. Fox NFL Sunday The NFL Today (CBS) Sunday NFL Countdown (ESPN)
SBJ Article Published May 05, 2003 by ANDY BERNSTEIN
Coming off a season in which CBS, Fox and ESPN all saw NFL ratings increase, the networks are optimistic that pro football will attract advertisers from beyond the core of male-targeted brands. In Madison Avenue terms, the networks are hoping for "adult buys." No, that doesn't mean skin flicks on late-night pay-per-view. It means advertising bought based on the general ratings for adults ages 18 to 49, against which prime-time entertainment programming is often sold. Football and ...
SBJ Article Published April 01, 2002
POPULATION: 479,198 (85th-ranked MSA) NO. OF HOTELS/ROOMS; RATE*: 77/8,580; $64.74 MAJOR CORPORATIONS: Lexmark International, Toyota Motor Manufacturing Kentucky Inc., Procter & Gamble Co. — manufacturing operation VENUES AND EVENTS: Rupp Arena (23,500 seats), home of University of Kentucky men's basketball, site of 2002 NCAA men's basketball tournament South regional; Applebee's Park (6,994), home of Class A Lexington Legends; Keeneland thoroughbred track (10,000, ...
SBJ Article Published February 04, 2002 by ANDY BERNSTEIN
The restaurant category has helped NBC get within striking distance of its goal of selling $720 million in advertising for its Olympic telecasts. The network recently completed deals with Applebee's, the nation's largest casual dining chain, Brinker International's Chili's Grill & Bar, and the Papa John's pizza chain, sources say. They join longtime Olympic sponsor and advertiser McDonald's Corp. Chili's recently...
SBJ Article Published June 04, 2001 by LANGDON BROCKINTON
The WNBA, whose fifth season got under way last week, has signed first-time international television-rights deals with such networks as New Zealand's Saturn Sport, South Africa's e.TV, Serbia's ANEM TV and Montenegro's RTVM. "We anticipate having additional international agreements [in place] during the season," said Scott Levy, senior director of international television for the NBA and WNBA. In fact, t...
SBJ Article Published April 23, 2001 by ANDY BRUMER
Coca-Cola Co. is spending more than $100,000 and perhaps as much as $1 million as presenting sponsor of TigerJam, Tiger Woods' annual fund-raiser, an official at Woods' charity foundation said. Other companies that have bought into the event for as much as $100,000 apiece include American Airlines, Williams Energy, Cirque du Soleil, Southern Wine and Spirits, and NetJets, said Gregory McLaughlin, director of tournament and special events for the Tiger Woods Foundation, Woods' nonpr...
SBJ Article Published April 23, 2001 by STEVE CAMERON
Oh, sure, in this era of teams with multiple corporate partners and complicated naming-rights arrangements, sports venues might be called one thing today and another tomorrow. But it isn't often that a baseball stadium's name changes in the seventh inning. Consider: After a year of looking for the right deal, the Lexington (Ky.) Legends of the South Atlantic League entered into a 10-year agreement with T...