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  • SBD Article

    Calling Card: Jordan Spieth Rocking AT&T Logo On Golf Bag At This Week's WGC Event

    Published November 05, 2014

    Golfer Jordan Spieth showed up at this week's WGC-HSBC Champions "with a black-and-orange golf bag promoting AT&T," the "first evidence of the logo while he was on the golf course," according to Doug Ferguson of the AP. Spieth earlier this year signed an endorsement deal with the telecommunications company. The last player AT&T endorsed on the PGA Tour was Tiger Woods, who "had an AT&T bag when he returned from knee surgery" early in '09. The company ended its endorsement deal later that year...

    Tags: Marketing and Sponsorship, ATT
  • SBD Article

    AT&T Stadium Preparing For Possible Cowboys Playoff, CFP Title Game Conflict

    Published October 21, 2014

    The Cowboys could make their "first playoff appearance" since the '09-10 season, which "poses logistical challenges with the possibility of an NFL playoff game and the college football championship just a day or two apart on the same field," according to Jeff Mosier of the DALLAS MORNING NEWS. The NFL has "scheduled the NFC division playoffs for Jan. 10 and 11," while the College Football Playoff title game at AT&T Stadium is set for Jan. 12. The original plan calls for the CFP to "take over ...

    Tags: Facilities, ATT, NFL, Dallas Cowboys
  • SBD Article

    Sources: Goodyear The Front Runner For Cotton Bowl Naming-Rights Sponsor

    Published October 16, 2014

    With AT&T's decision to no longer serve as the naming-rights sponsor for the Cotton Bowl, Goodyear is "the current front-runner" to take on that role, according to sources cited by Chuck Carlton of the DALLAS MORNING NEWS. An agreement with Goodyear "could continue a Cotton Bowl trend of well-known established companies." AT&T's decision "ends a title sponsor relationship" dating back to '96, when Southwestern Bell "partnered with the Cotton Bowl before changing its name to AT&T." Cotton Bowl...

    Tags: Marketing and Sponsorship, ATT
  • SBD Article

    AT&T, DirecTV Plan To Rebrand CSN Houston As Root Sports Affiliate

    Published August 08, 2014

    ...operates Root Sports affiliates in Pittsburgh, Seattle and Denver.

    Tags: Media, ATT, DirecTV, Comcast SportsNet
  • SBD Article

    AT&T Rolling Out New Yankees-Centered Campaign That Focuses On Fan Chants

    Published July 23, 2014

    " A second commercial "follows a similar pattern, with a dentist -- in mid-procedure -- taking...

    Tags: Marketing and Sponsorship, ATT, New York Yankees, MLB
  • SBD Article

    AT&T Mulling Free NFL Sunday Ticket Subscription For Wireless Phone Customers

    Published June 09, 2014

    AT&T is "floating the possibility of offering" DirecTV's NFL Sunday Ticket to "all its wireless phone customers, as the phone giant seeks to convince Wall Street of the strategic value" of its planned $49B acquisition of the satellite TV firm, according to Ramachandran & Gryta of the WALL STREET JOURNAL. Analysts said that AT&T management last Wednesday in a N.Y. analyst meeting "highlighted Sunday Ticket as a cornerstone of future product-bundle offerings it can market to its customers." AT&...

    Tags: ATT, NFL, DirecTV, Media
  • SBD Article

    Source: Digital Rights Issue Could Be Holding Up DirecTV's NFL Sunday Ticket Renewal

    Published May 20, 2014

    The "hangup" in DirecTV extending its rights to NFL Sunday Ticket "has been securing more digital rights," according to a source cited by Joe Flint of the L.A. TIMES. DirecTV now will have to "decide if it is worth seeing whether the NFL will extend Sunday Ticket exclusivity" to AT&T's U-Verse. Sunday Ticket has "allowed DirecTV to differentiate itself from other pay-TV distributors." However, "newer TV deals by the NFL and the creation of the channel RedZone ... have taken away some of Sunda...

    Tags: Media, NFL, DirecTV, ATT
  • SBD Article

    AT&T Title Sponsorship Could Help Give Byron Nelson Championship More Clout On PGA Tour

    Published May 20, 2014

    The PGA Tour Byron Nelson Championship, which was played last week, has been "dogged by poor placement" on the Tour's schedule, and now "needs the clout" of new title sponsor AT&T to find a better spot, according to Rick Gosselin of the DALLAS MORNING NEWS. AT&T "spends lavishly on golf -- and Dallas is banking on the PGA Tour one day showing AT&T its gratitude." The tournament "annually follows the Players Championship, which is regarded as the fifth major," and the Tour's "biggest stars alw...

    Tags: Marketing and Sponsorship, ATT, PGA Tour
  • SBD Article

    AT&T Could Pull Out Of DirecTV Deal If Satellite Company Doesn't Renew NFL Sunday Ticket

    Published May 19, 2014

    NFL Sunday Ticket will play a big role in whether or not AT&T's $48.5B acquisition of DirecTV moves forward. The companies said that AT&T can back out of the deal if DirecTV fails to renew the NFL's out-of-market package at a good price. Sources have told THE DAILY that the NFL's exclusive negotiating window with DirecTV has ended, but the NFL has not engaged other companies in serious negotiations, making it likely that the satellite distributor will renew. DirecTV CEO Michael White told inv...

    Tags: ATT, DirecTV, Media
  • SBD Article

    Texas Native Jordan Spieth Inks Multiyear Sponsorship Deal With Dallas-Based AT&T

    Published May 15, 2014

    The GLOBE & MAIL's Paul Attfield notes Spieth, Canadiens G Carey Price, Stars...

    Tags: Marketing and Sponsorship, ATT, Golf
  • SBD Article

    AT&T Sponsoring Red River Showdown Part Of Brand's Big Texas Footprint

    Published April 10, 2014

    The move to change the name of the annual Univ. of Texas-Univ. of Oklahoma football game "to the Red River Showdown came about in part because corporate sponsor AT&T is trying to make the biggest footprint possible in the world of Texas sports," according to Chad Swiatecki of the AUSTIN BUSINESS JOURNAL. AT&T already is the naming rights sponsor of the Cowboys' stadium in Arlington, and UT Exec Senior Associate AD/External Services Chris Plonsky said the company paid “mid-six figures” for the...

    Tags: Marketing and Sponsorship, ATT
  • SBD Article

    NCAA Forces Cowboys To Cover AT&T Ads, Lets Naming Rights Sign Stay Visible

    Published April 08, 2014

    The NCAA is "a stickler when it comes to corporate partnerships," but it was "a bit of a mystery why AT&T’s usually ubiquitous globe logos were also covered from public view" during the Final Four at AT&T Stadium, according to Cheryl Hall of the DALLAS MORNING NEWS. AT&T is a "member of the NCAA’s beloved corporate trio," along with Capital One and Coca-Cola. Cowboys Senior Dir of Corporate Communications & Strategic Event Planning Brett Daniels said that the team had to "agree to cloak all a...

    Tags: NCAA, ATT, Marketing and Sponsorship
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