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  • SBD Article

    Wheels & Deals: NASCAR Could Learn From AT&T Injunction

    Published May 24, 2007

    AT&T Ruling Could Lead To ChangesIn Ways NASCAR Contracts Are Written In Charlotte, David Poole cites sources as saying that the court ruling allowing AT&T to replace Cingular as primary sponsor of NASCAR Nextel Cup driver Jeff Burton’s No. 31 Chevy is “based on the ‘four corners’ principle of contract law.” Poole: “A court can only go by what’s within the ‘four corners’ of the paper on which a contract is written, and not by what eit...

    In Charlotte, David Poole cites sources as saying that the court ruling allowing AT&T to replace Cingular as primary sponsor of NASCAR Nextel Cup driver Jeff Burton’s No. 31 Chevy is “based on the ‘fo

    Tags: AT&T, Coca-Cola, DaimlerChrysler, FIFA, NASCAR, NCAA, Nextel, Speedway Motorsports Inc.
  • SBD Article

    THE DAILY Goes One-on-One With GSD&M Co-Founder Roy Spence

    Published May 24, 2007

    attention? ...values of the sport but open to new ways and new attitudes.

    Upon his graduation from the Univ. of Texas in ’71, ROY SPENCE and five friends and UT classmates founded advertising agency GSD&M in a one-room office in Austin. Lacking clients as well as experience

    Tags: AT&T, PepsiCo, Philadelphia Eagles, Southwest Airlines, People and Pop Culture, Wal-Mart
  • SBD Article

    Wheels & Deals

    Published May 22, 2007

    The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASCAR Nextel Cup event entitlement has been dedicated to a not-for-profit organization.” The track will donate $5 for each ticket purchased with a Visa card through June 1 to Autism Speaks. It will also auction off a race package includin...

    The June 3 Nextel Cup race at Dover Int’l Speedway will be called the Autism Speaks 400 presented by Visa. Dover Motorsports VP/Sales & Marketing Mark Rossi said the event “marks the first time a NASC

    Tags: Anheuser Busch, AT&T, Coca-Cola, DaimlerChrysler, ESPN, General Motors, NASCAR, Nextel, Visa, Walt Disney
  • SBD Article

    Controversy Swirls On How MLB Should Celebrate New HR Mark

    Published May 18, 2007

    SELIG’S ATTENDANCE: ...ned to answer any questions about whether he will attend Bonds’ expected breaking of the record. In S.F., Ray Ratto: “If he attends, he is going to look only pained and silly.

    Only 8% of fans polled in a USA Today/Gallup poll consider Giants LF Barry Bonds “the greatest all-time home run hitter,” and just 34% of the 469 fans surveyed “would acknowledge Bonds as the best” if

    Tags: AT&T, Boston Red Sox, Detroit Tigers, Leagues and Governing Bodies, MLB, New York Giants, New York Yankees, San Francisco Giants, Sports Illustrated, YankeeNets
  • SBD Article

    Wheels & Deals

    Published May 17, 2007

    NASCAR, Sponsors AwaitingDecision In AT&T Lawsuit ESPN.com’s Marty Smith said if AT&T wins its lawsuit against NASCAR, “it could change sponsorship in NASCAR forever. Nextel would feel then that their sponsorship would lose value. If [NASCAR] wins, we may have a situation where NASCAR sponsorships change as well. The court may come in and say, ‘Hey, pick one or the other.’ It’s a landmark case” (“NASCAR Now,” ESPN2, 5/16).CHECK IT OUT: Ba...

    ESPN.com’s Marty Smith said if AT&T wins its lawsuit against NASCAR, “it could change sponsorship in NASCAR forever. Nextel would feel then that their sponsorship would lose value. If [NASCAR] wins, w

    Tags: AT&T, Bank of America, ESPN, Indianapolis Colts, NASCAR, Nextel, NFL, Walt Disney
  • SBD Article

    Procter & Gamble Tops In Cable, Network TV Advertising

    Published May 17, 2007

    Procter & Gamble was once again the biggest advertiser on both cable and network television in ’06, spending close to $1.8B total. AT&T posted the biggest jump on the network side, up 56.0% to $601.6M. Sprint Nextel increased its cable spending by 74.7% to $244.1M, while its network spending dropped by 22.4%. Johnson & Johnson made big cuts in ’06, spending a combined $235.7M less. The following presents the top 20 cable and top 20 network TV advertisers in ’06, with comparisons t...

    Procter & Gamble was once again the biggest advertiser on both cable and network television in ’06, spending close to $1.8B total. AT&T posted the biggest jump on the network side, up 56.0% to $601.6M

    Tags: AT&T, Nextel, Procter and Gamble, Sprint, The Back of the Book
  • SBD Article

    Marketplace Round-Up

    Published May 03, 2007

    NASCAR SCENE’s Bob Pockrass reports AT&T attorneys arguing in the company’s lawsuit against NA...

    NASCAR SCENE’s Bob Pockrass reports AT&T attorneys arguing in the company’s lawsuit against NASCAR “will file additional paperwork by May 7,” and U.S. District Court Judge Marvin Shoob “said he would

    Tags: Arizona Diamondbacks, AT&T, Cablevision, IMG, NASCAR, New York Rangers, Nextel, NHL, Southwest Sports Group, Texas Rangers, US West/Qwest
  • SBD Article

    Wheels & Deals

    Published April 27, 2007

    U.S. District Court Senior Judge Marvin Shoob indicated on Thursday that he “likely will make no decision for a week on whether to allow AT&T to put its logos” on the No. 31 Richard Childress Racing car driven by Jeff Burton. Shoob said that he would give NASCAR and AT&T seven days after yesterday’s hearing to file their proposed findings and conclusions (SCENEDAILY.com, 4/26). DAYTONA 500: Daytona Int’l Speedway (DIS) has asked 50 celebrities to submit ticket designs for next ye...

    U.S. District Court Senior Judge Marvin Shoob indicated on Thursday that he “likely will make no decision for a week on whether to allow AT&T to put its logos” on the No. 31 Richard Childress Racing c

    Tags: Anheuser Busch, AT&T, Int'l Speedway Corp., IndyCar, NASCAR, Nextel
  • SBD Article

    Executive Transactions

    Published April 26, 2007

    AT&T Assistant VP BILL RAY was named ’07 President of the AutoZone Liberty Bowl Festival Association. Ray has served on the bowl’s BOD since ’68 (Memphis COMMERCIAL APPEAL, 4/25)....Boston-based Sports Identity Inc. named ALEX NIEFER COO and JOSH BOYLE New Business Development Manager (THE DAILY)....The Marketing Arm named Ryan Partnership Creative Dir BEN DAY Creative Dir and Harwood Marketing Group Associate Creative Dir LARAGH GALLAGHER Associate Creative Dir (The Marketing Arm...

    AT&T Assistant VP BILL RAY was named ’07 President of the AutoZone Liberty Bowl Festival Association. Ray has served on the bowl’s BOD since ’68 (Memphis COMMERCIAL APPEAL, 4/25)....Boston-based Sport

    Tags: AT&T, People and Pop Culture
  • SBD Article

    Sprint Nextel Confident In NASCAR Lawsuit Filed By AT&T

    Published April 24, 2007

    Sprint Nextel Exec Feels AT&T Stands Little Chance To Win Lawsuit Against NASCAR With AT&T suing NASCAR to put its brand on Jeff Burton’s No. 31 Nextel Cup Chevrolet to replace the Cingular brand that is being phased out, Sprint Nextel Dir of Nextel Cup Series Marketing Dean Kessel “doesn’t feel like AT&T has a chance in this case,” according to ESPN’s Marty Smith. Kessel said that “every single c...

    With AT&T suing NASCAR to put its brand on Jeff Burton’s No. 31 Nextel Cup Chevrolet to replace the Cingular brand that is being phased out, Sprint Nextel Dir of Nextel Cup Series Marketing Dean Kesse

    Tags: AT&T, ESPN, NASCAR, Nextel, Sprint, Walt Disney
  • SBD Article

    Facility Notes

    Published April 16, 2007

    ...nd cold temperatures, Churchill Downs on Saturday attracted 500 people before dawn for its first-ever p...

    A judge has approved a $222M settlement between Aramark and shareholders who claimed the buyout price of the company “was too low” (ST. LOUIS POST-DISPATCH, 4/14)....The Patriots are scheduled to unve

    Tags: Aramark, AT&T, Facilities, Miami Heat
  • SBD Article

    Approval Meets Twins’ Ballpark Design, But Where’s The Roof?

    Published April 13, 2007

    The design created by HOK Sport and HGA for the new Twins ballpark “rejects the red brick retro look of recent ballparks ... while steering away of steely modernism,” and has architectural forms that “feel right for this time and place,” according to Linda Mack of the Minneapolis STAR TRIBUNE. While the site is surrounded by historic brick warehouses and new parking ramps, the designers “chose the lighter-toned Minnesota limestone,” a native material used on a number of “beloved downtown Min...

    The design created by HOK Sport and HGA for the new Twins ballpark “rejects the red brick retro look of recent ballparks ... while steering away of steely modernism,” and has architectural forms that

    Tags: AT&T, Facilities, Minnesota Twins
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