Best in Digital Sports Media: NBC Sports Group
NBC Sports won the 2014 Sports Business Award for Best in Digital Sports Media after a record-setting performance during the Sochi Olympics in terms of traffic, advertising and user authentication, in addition to the company’s expanding live video deployment of NFL football, EPL soccer, NHL hockey and other events. The outfit’s year was also marked by a deepening of its continuing digital partnership with Yahoo Sports and a continued position among the leaders in the most-trafficked outlets in U.S. online sports media.
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Rick Cordella, NBC Sports Digital senior vice president and general manager, accepted the award on behalf of the company and said its efforts in the last year were driven in large part by division Chairman Mark Lazarus and the company’s desire to push the envelope on the distribution of its live rights. “Five years ago, we were among the laggards in the space, and now we’ve become one of the leaders,” Cordella said.