SBD: Fanatics, UA Team For MLB Jerseys Starting In '20 SBJ: Sports Media: Glimpse of future SBJ: The value of recycled naming rights SBJ: Shared goals: EA Sports, MLS renew deal SBJ: New Learfield owner’s long-term view SBJ: Is Leonsis’ deal the new model? SBJ: Sponsored backdrops by league SBJ: PGA Tour sponsor survey a mixed bag SBJ: Leaving a lasting impression SBD: Belichick Says He Is Done With Microsoft Tablets
Gulati cheers Univision's commitment to U.S. national team coverage
May 12, 2014 01:12 PM
“The increased attention to the U.S. national team is a huge plus,” said Gulati, president of the U.S. Soccer Federation. “It’s a positive reflection of our growing Hispanic and Latino fan base. While there’s always been a Hispanic presence on the team, it’s growing. As our fans see more coaches, scouts and, frankly, players that look like them on the field, they are relating to the team and following us in larger numbers. And when the team is performing well on the field, that helps to attract viewers from all communities.”
Univision won exclusive Spanish-language rights to all U.S. men’s national team matches and pledged to telecast at least four women’s national team matches each year of the new deal as well. While negotiating the deal, Rodriguez told Soccer United Marketing (MLS’s commercial arm, which represents U.S. Soccer) that Univision would provide the U.S. with an equal level of coverage it gives the Mexican national team.
Gulati detailed the reasons why, in his view, Univision has an increased interest in the American team.
“We’re seeing more Latino players involved in our development academy,” Gulati said. “That’s probably the market Univision is aiming for as they try to retain younger U.S.-born Hispanics. In 2013, we had nine players on the U-20 FIFA World Cup team that were of Hispanic descent. Our current U-20 team has 14 Hispanic players. There are even a few fan groups, like Latinos for Team USA, that support the U.S. team. Univision is seeing that it’s very much in their best interest to increase coverage of the U.S. team, and it’s certainly beneficial to us as we continue to grow the game.”