TV Timeout: Inevitable Conclusion

NBA Commissioner Adam Silver said of on-jersey ads, “In this day and age where on non-live programming where people are using their DVRs and skipping through commercials, to me it's that much more of an opportunity for our sponsors to get closer to our game and to be closer to our athletes. I mean the sleeve jersey issue, for example, I mean I get that one, whether it's superstition or players just don't like it or they're sensitive to feeling sleeves when they're shooting. That's something we have to tread very carefully on, especially long-term, if there's any suggestion that it impacts the competition or the field of players. But when it comes to advertising on jerseys, I do think it's inevitable" ("The Dan Patrick Show," 4/9).

UCONN SAY THAT ON TELEVISION: ESPN's J.A. Adande, on UConn G Shabazz Napier's post-championship comments about the NCAA: "I love the fact that he called out the NCAA right in the midst of its biggest event, its biggest revenue generator for sure, and he just called them out on the hypocrisy of trying to pretend that this is about academics in any way.” N.Y. Daily News' Frank Isola said, "He kind of had a Richard Sherman moment in my opinion afterwards with the microphone" ("Around The Horn," ESPN, 4/8).

BRANDED STATEMENT: ESPN's Suzy Kolber said Redskins QB Robert Griffin III's logo is "catchy, creative (and) of course it sparked some conversation about RGIII as a brand beyond being part of a team" ("NFL Insiders," ESPN, 4/8). Redskins SS Ryan Clark said, "He created a logo. So what? It just gives people things to talk about" ("NFL Live," ESPN, 4/8).

HITTING THE BOOKS: Univ. of Delaware President Patrick Harker said of college athletes unionizing, "If there's a crisis, I think it's a crisis, in losing sight of the fact that the most important part of the phrase 'student-athlete' is student … and I really worry that starting with middle school all the way through college we've lost sight of the fact that students need an education to be successful, even if they have a pro career” ("NewsHour," PBS, 4/8).

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