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Big Ten opening Manhattan office June 1

The Big Ten announced yesterday that it will open a New York office at 900 Third Ave. in Manhattan. The intent, the conference said, is to provide staff with a space to work on branding, championships, communications and compliance initiatives.

The office, which will be 4,400 square feet, will open by June 1. Three full-time staffers will work out of the office, which also will have meeting space for the conference and its school members whenever they’re in New York.

Kerry Kenny from the Big Ten said existing employees will be moved from the Big Ten’s headquarters in Rosemont, Ill., to New York, but the conference is not disclosing their names just yet. Future branding initiatives for the conference likely will originate out of the New York office, and with Rutgers and Maryland set to officially join the Big Ten on July 1, there is expected to be a flurry of marketing activity associated with that. Kenny said any plans along those lines are still in the works.
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