Weeden to lead effort on Florida Citrus Bowl naming rights

Veteran sports marketing executive Cathy Weeden will lead the effort to find a naming-rights partner for the Florida Citrus Bowl stadium in Orlando.

The venue is currently undergoing a $207 million renovation and Florida Citrus Sports is expected to contribute $6 million toward the costs. A naming-rights deal would help fund that contribution, said Steve Hogan, the CEO of Florida Citrus Sports.

The organization decided to sell the rights in-house and Hogan put Weeden in charge of the sales effort. Weeden joined the Citrus staff in 2013 in the position of chief sales and marketing officer after several years with IMG College and Fox RSNs (Sun Sports, Fox Sports Florida). At IMG College, she helped oversee IMG College properties at Florida, Florida State, UCF, USF and others during her five years there.
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