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Twin Cities leads close ratings race for top Olympic market

It has been a neck-and-neck race between the Minneapolis-St. Paul and Salt Lake City markets as to who wins the race for highest-rated market during NBC’s prime-time Olympic coverage.

Through five nights, the Twin Cities have won three times, with Salt Lake City winning twice. Minneapolis-St. Paul is averaging a 22.5 local rating, while Salt Lake City has a 22.3 rating. Rounding out the top five markets are Denver (20.2), Milwaukee (19.5) and Ft. Myers-Naples (18.6).
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Olympics, Media

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