SBG: Coates Linked To Advertising Monopoly SBD: USA Basketball Will Stay In Colorado Springs SBG: Battle For Control Of AOC Intensifies SBG: AOC Board To Hold Crisis Meeting SBG: Olympic Notes SBG: 2020 Olympics, 2019 RWC Team Up SBG: Coates Hits Back At Rival Campaign SBG: Olympic Notes SBG: Olympic Notes SBG: Olympic Notes
Olympic audience skews older; Visa most recognized sponsor
February 6, 2014 02:46 PM
Repucom reports that 37 percent of adults polled that are 55 and over said they plan to watch the Winter Games, while just 31 percent of those between 18 and 34 said the same. This is typical, as the average Olympic viewer is slightly older than the average sports fan.
The most-watched event is expected to be figure skating, followed by ski jumping, speedskating, bobsledding, alpine skiing and snowboarding.
Visa is overwhelmingly the most-recognized Olympic sponsor, which may be attributed to a slightly older audience according to Repucom. Forty-nine percent of people in the U.S. were able to identify Visa as an Olympic partner, with Coca-Cola coming in second at 7 percent. McDonald’s was third with 4 percent.