SBJ: Chobani pushes USOC deal through Tokyo SBD: USOC Pressing Forward With '24 Bid SBD: IOC To Make Hosts Sign Non-Discrimination Clause SBG: IOC Introduces Anti-Discrimination Clause SBG: Rio Freeway To Displace 800 Families SBG: Qatar Women's Basketball Team Pulls Out SBG: Olympic Notes SBG: IPC To Discuss Tokyo 2020 Program
Olympic audience skews older; Visa most recognized sponsor
February 6, 2014 02:46 PM
Repucom reports that 37 percent of adults polled that are 55 and over said they plan to watch the Winter Games, while just 31 percent of those between 18 and 34 said the same. This is typical, as the average Olympic viewer is slightly older than the average sports fan.
The most-watched event is expected to be figure skating, followed by ski jumping, speedskating, bobsledding, alpine skiing and snowboarding.
Visa is overwhelmingly the most-recognized Olympic sponsor, which may be attributed to a slightly older audience according to Repucom. Forty-nine percent of people in the U.S. were able to identify Visa as an Olympic partner, with Coca-Cola coming in second at 7 percent. McDonald’s was third with 4 percent.