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NBC’s Wednesday night rating lower compared to 2010 telecast
February 14, 2014 12:06 PM
The audience on Wednesday night was NBC’s lowest for the Sochi Games in prime time to date. The corresponding night in Vancouver earned a 16.7 rating, while in Turin in 2006 it drew an 11.3. Through six nights, NBC’s 14.0 average rating is down 6 percent compared to 2010, but up 12 percent compared to 2006.