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NBC’s Wednesday night rating lower compared to 2010 telecast

NBC finished with a 12.1 fast-national rating and 20.8 million viewers for Wednesday night’s Olympic coverage, which featured U.S. speedskater Shani Davis’ attempt at a third straight gold medal in the 1,000-meter event. Also featured in the telecast were gold-medal finals for men’s nordic combined (individual K-95), women’s alpine skiing (downhill), pairs figure skating and women’s snowboarding (halfpipe).

The audience on Wednesday night was NBC’s lowest for the Sochi Games in prime time to date. The corresponding night in Vancouver earned a 16.7 rating, while in Turin in 2006 it drew an 11.3. Through six nights, NBC’s 14.0 average rating is down 6 percent compared to 2010, but up 12 percent compared to 2006.
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