SBD: NBC Called Out For Buying Lochte's Story SBD: NFL Reportedly Nixes Tirico As "TNF" Option SBD: Rio Rating Lowest Since Sydney In '00 SBD: Bach Has No Regrets About Rio SBD: Lazarus Says Rio A Financial Success For NBC SBD: NBC Wants Premium On "TNF" Ads SBD: Lochte Likely To Face Punishment From USOC SBD: Team USA Dominates Rio Medal Standings SBD: Salt Lake City Leads Rio Ratings SBG: THG, OCI Execs Sharing Prison Cell
NBC’s Wednesday night rating lower compared to 2010 telecast
February 14, 2014 12:06 PM
The audience on Wednesday night was NBC’s lowest for the Sochi Games in prime time to date. The corresponding night in Vancouver earned a 16.7 rating, while in Turin in 2006 it drew an 11.3. Through six nights, NBC’s 14.0 average rating is down 6 percent compared to 2010, but up 12 percent compared to 2006.