Shaun White boosts NBC on Tuesday, moves net close to 2010 average

Despite Shaun White missing out on a medal in the snowboard halfpipe on Tuesday, his appearance during NBC’s prime-time coverage gave the network a big boost over the same nights during both the 2010 Vancouver and 2006 Turin Games.

NBC earned a 13.7 fast-national rating and 23.7 million viewers from 8-11:03 p.m. ET on Tuesday, up 12 percent and 17 percent, respectively, from the same night in 2010. Along with coverage of White, NBC also aired gold-medal finals for women’s luge singles and women’s ski jumping, as well as the figure skating pairs’ short program.

Coverage on Tuesday also was up 21 percent and 29 percent, respectively, from an 11.3 rating and 18.4 million viewers for the same night during Turin in 2006.

Tuesday night also helped NBC’s five-night average draw close to the average seen during Vancouver. The network is averaging a 14.4 rating in prime time, just short of the 14.5 at the same point in 2010, and up 13 percent from the 12.7 average rating seen in 2006.

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