SBD: Expectations High For NASCAR On NBC SBD: NBC Lands New Advertisers For Race Coverage SBD: USOC Praises Boston 2024's Progress SBD: NBC Generally Praised For NASCAR Coverage SBD: Mayor: Boston Games Overruns Not On Taxpayers SBD: Boston 2024 Counting On Corporate Sponsorships SBD: Officials Withhold Judgement On Boston Bid 2.0 SBG: IOC Hails Tokyo 2020's Frugal Budget SBG: Rio 2016 Olympic Torch Revealed SBG: Beijing 'Indifferent' About 2022 Games
NBC still up big from Turin, but getting further away from Vancouver
February 15, 2014 11:33 AM
The network is averaging a 13.9 rating through Thursday’s tape-delayed coverage, down 6 percent from a 14.8 rating for live coverage during the same period in 2010. However, Sochi is up 12 percent from a 12.4 rating seen during the 2006 Turin Games. Sochi also has topped Turin on each comparable night of coverage.
Thursday night’s coverage — which featured gold-medal finals for men’s slopestyle skiing and women’s speedskating (1,000 meters), as well as competition in men’s figure skating (short program) and women’s skeleton — averaged a 13.4 rating and 22.9 million viewers. Those figures are a double-digit increase from the same night in 2006, but down from 2010.