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NBC still up big from Turin, but getting further away from Vancouver

NBC’s average prime-time rating for the Sochi Games remains strong, but the figure is trending further away from comparable coverage in 2010 from Vancouver.

The network is averaging a 13.9 rating through Thursday’s tape-delayed coverage, down 6 percent from a 14.8 rating for live coverage during the same period in 2010. However, Sochi is up 12 percent from a 12.4 rating seen during the 2006 Turin Games. Sochi also has topped Turin on each comparable night of coverage.

Thursday night’s coverage — which featured gold-medal finals for men’s slopestyle skiing and women’s speedskating (1,000 meters), as well as competition in men’s figure skating (short program) and women’s skeleton — averaged a 13.4 rating and 22.9 million viewers. Those figures are a double-digit increase from the same night in 2006, but down from 2010.

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