SBD: Bell, Zenkel Among NBC Sports Promotions SBD: MLBAM, NBC Reach Streaming Deal SBD: LA 2024 Envisions Using Two Stadiums For Cermonies SBD: L.A. City Council Signs MOU With LA 2024 SBG: China President Promises Clean Games SBG: COE Boss Says Madrid Deserves Games SBG: 2018 Games Are Clean, Chief Says SBG: Tokyo 2020 Golf Venue Drawing Criticism SBG: President Xi Wants Tame 2022 Games SBG: Chinese President Meets IOC President
NBC still up big from Turin, but getting further away from Vancouver
February 15, 2014 11:33 AM
The network is averaging a 13.9 rating through Thursday’s tape-delayed coverage, down 6 percent from a 14.8 rating for live coverage during the same period in 2010. However, Sochi is up 12 percent from a 12.4 rating seen during the 2006 Turin Games. Sochi also has topped Turin on each comparable night of coverage.
Thursday night’s coverage — which featured gold-medal finals for men’s slopestyle skiing and women’s speedskating (1,000 meters), as well as competition in men’s figure skating (short program) and women’s skeleton — averaged a 13.4 rating and 22.9 million viewers. Those figures are a double-digit increase from the same night in 2006, but down from 2010.