SBD: Boston '24 Execs Endorse Referendum Over Games SBD: NBC Plans Three Days Of On-Site EPL Coverage SBD: Boston Mayor's Backers Mobilize For '24 SBD: Boston '24 Looking For Majority Support SBG: Rio To Make Adjustments For Games SBG: Troops For Rio 2016 Will Cost $182M SBG: IOC Receives Rights Assurances For Bids SBG: Munich Would Have Gotten 2022 Games SBG: Women's Team GB Scrapped For Rio SBG: Olympic Notes
NBC Saturday night is lowest Olympic prime-time rating since '06
February 17, 2014 10:23 AM
The 9.6 rating is the lowest for any Olympic prime-time telecast (Summer or Winter) since the Turin closing ceremony drew an 8.9 rating (14.8 million viewers). Despite the drop, NBC had an easy win on Saturday in prime time.
The comparable Saturday night from Vancouver drew a 14.7 rating and 26.7 million viewers, while the same night from Turin drew an 11.3 rating and 19.7 million viewers. Through Saturday night, NBC is averaging a 13.2 rating (23.5 million viewers), up 14 percent from Turin, but down 10 percent from Vancouver.