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NBC Saturday night is lowest Olympic prime-time rating since '06

NBC earned a 9.6 fast-national rating and 17.1 million viewers for Olympic coverage on Saturday from 8:30 to 11 p.m. ET, down sharply from comparable coverage during both the 2010 Vancouver and 2006 Turin Games. Saturday night’s telecast from Sochi included gold-medal finals for women’s super G, men’s short-track speedskating, men’s speedskating, men’s ski jumping and men’s skeleton.

The 9.6 rating is the lowest for any Olympic prime-time telecast (Summer or Winter) since the Turin closing ceremony drew an 8.9 rating (14.8 million viewers). Despite the drop, NBC had an easy win on Saturday in prime time.

The comparable Saturday night from Vancouver drew a 14.7 rating and 26.7 million viewers, while the same night from Turin drew an 11.3 rating and 19.7 million viewers. Through Saturday night, NBC is averaging a 13.2 rating (23.5 million viewers), up 14 percent from Turin, but down 10 percent from Vancouver.

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