SBD: LA 2024 Betting On Historic Sponsorship Sales SBJ: NBC expands Olympic sports coverage SBJ: Team USA welcomes back protesters SBD: Lananna Named New USA Track & Field President SBG: 2024 Bid Cities Confident In Budgets SBG: IOC Unsure Of Refugee Team In Tokyo SBG: Muaythai, Cheerleading Get IOC Nod SBG: PyeongChang Hopes To Boost Tourism SBG: IOC Urging Tokyo To Set Budget SBG: Olympic Notes
NBC Sports Net continues solid pace; CNBC sets all-time record
February 12, 2014 09:21 AM
NBC Sports Net is averaging 1.6 million viewers for all Olympics coverage through Monday, up 60 percent compared to similar coverage during the 2012 London Games, which were the first Olympics carried on NBCSN.
CNBC also averaged 1.2 million viewers for coverage on Monday from 5-8 p.m., which marked an all-time Olympic record for the network. Coverage was highlighted by the Norway-U.S. men’s Curling match.