SBD: Expectations High For NASCAR On NBC SBD: NBC Lands New Advertisers For Race Coverage SBD: USOC Praises Boston 2024's Progress SBD: Officials Withhold Judgement On Boston Bid 2.0 SBD: Mayor: Boston Games Overruns Not On Taxpayers SBD: NBC Generally Praised For NASCAR Coverage SBG: IOC Hails Tokyo 2020's Frugal Budget SBG: Rio 2016 Olympic Torch Revealed SBG: Beijing Says Probe Will Not Affect Bid SBG: Hamburg Seeks To Build City's Int'l Profile
NBC rating Monday is lowest yet, matches Turin figure for same night
February 12, 2014 09:53 AM
Compared to live coverage on the same night during the 2010 Vancouver Games, NBC’s audience was down 10 percent and 11 percent, respectively, from a 14.2 rating and 25.2 million viewers (for Olympic rating comparisons, click here). While the rating was even compared to the same night in 2006, viewership did see an increase (only 21.1 million viewers for Turin).
Through four nights of Olympic coverage, NBC is averaging a 14.5 fast-national rating, down 4 percent from Vancouver but up 11 percent from Turin. Meanwhile, NBC drew 6.0 million viewers for its late-night coverage on Monday, marking the best audience for that window (first Monday of a Winter Olympics) since the 2002 Salt Lake City Games.
Salt Lake City topped NBC’s prime-time coverage for the second consecutive night with a 21.7 local rating, with Minneapolis-St. Paul again ranking second with a 19.9 rating.