SBJ: Longer ‘Road to Rio’ fills calendar SBJ: USOC costs rising along with revenue SBD: Ducks-Blackhawks Up Big For NBC SBD: NBC To Periscope Belmont Stakes Draw SBG: IOC 'Wins' In SportAccord Battle SBD: Boston '24 Faces Questions After Tax-Money Revelation SBD: NBC Sports Launches Documentary Film Unit SBG: Olympic Powerbroker Turns Back On Vizer SBG: Kazakhstan Puts Aside Gay Propaganda Bill SBG: Tokyo Governor Calls 2020 Bill 'Ridiculous'
Peacock becomes a night owl: Late NBC Olympic window best since ’92
February 15, 2014 11:22 AM
NBC has averaged 6.9 million viewers for those windows (six telecasts), marking the best late-night figure in 22 years, dating back to the 1992 Albertville Games. The late-night average for Sochi is also up big from Vancouver (up 38 percent) and Turin (up 35 percent).