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Instagram, snowboarder McMorris lead in social media engagement

Canadian snowboarder Mark McMorris has led the way in terms of new followers and fan interactions.
For the Sochi Olympics, Instagram is the leading social network when counting fan interactions, with 46.6 percent of all Olympic activity happening on the site, according to a report by Hookit. Comparatively, Facebook is at 36.8 percent of interactions and Twitter at 16.6 percent of the more than 6 million fan interactions counted.

Hookit tracked 592 athletes on social media in the first week, and they combined to have more than 21 million fans over the three main social networks. In contrast to the engagement numbers, almost 45 percent of fans are on Twitter, 40.9 percent on Facebook and 14.3 percent are on Instagram.

A deeper look into social media data compiled by Hookit during the first week of the Sochi Games shows that Canadian snowboarder Mark McMorris has been the most popular with new followers and fan interactions. McMorris, a bronze-medal winner in slopestyle, had the most-liked photo on Instagram and four of the top five.


1. Mark McMorris (Canada) — 707,691 interactions
2. Shaun White (U.S.) — 535,587
3. Sven Kramer (Netherlands) — 353,169
4. Julia Mancuso (U.S.) — 293,209
5. Sage Kotsenburg (U.S.) — 288,230
6. Jamie Anderson (U.S.) — 274,009
7. Silje Norendal (Norway) — 238,311
8. Marcel Hirscher (Austria) — 237,725
9. Justine Dufour-Lapointe (Canada) — 207,408
10. Stale Sandbech (Norway) — 195,619

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Related Topics:

Media, Olympics, Facebook, Twitter

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