The NHL Shift: Numbers and notes, 1/3/2014
January 3, 2014 11:06 AM
• THE NUMBERS
|The 2014 NHL Winter Classic produced an array of big numbers.
$3 million: The price the NHL paid to the University of Michigan to rent Michigan Stadium for four weeks.
4.4 million viewers: The TV audience for Wednesday’s game. Among NHL regular-season games in the last 39 years, that’s second only to the audience for the 2011 Winter Classic at Heinz Field — a game that was moved to prime time because of mild temperatures earlier in the day.
657 sets of tires: What Bridgestone is giving away as part of its Conquer the Cold promotion for the Winter Classic. More than 23,000 entries were submitted online by fans who were asked to guess the temperature at the opening face-off of the game. The correct answer, 17 degrees, was entered by 657 fans.
120,000: Estimated total attendance, according to the NHL, for the five days of events that comprised the SiriusXM Hockeytown Winter Festival at Comerica Park. The schedule included two Red Wings-Maple Leafs alumni games, two Ontario Hockey League games and an American Hockey League game.
3,000 licensed products: No, not what was available at the Winter Classic gift shop. That’s the tally of general merchandise that’s available to fans of the rock band KISS, which will perform at the Coors Light Stadium Series game between the L.A. Kings and Anaheim Ducks on Jan. 25 at Dodger Stadium. From T-shirts to trinkets, the group hasn’t been shy through the years in its marketing. Whether its offerings will soon include co-branded Stadium Series products — we’ll be watching.
• STICK TAP:
To USA Hockey: For providing access to its U.S. Olympic men’s team selection process to writers Scott Burnside of ESPN and Kevin Allen of USA Today. For anyone with arguments against the picks and for the snubs — and there were plenty of both — the process was transparent.
• LOOKING AHEAD
Tuesday: The roster for the Canadian men’s Olympic hockey team will be announced.