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SMT Panel: The Realities of TV Everywhere
November 14, 2013 01:55 PM
Realities of TV Everywhere
Matt Murphy, Disney & ESPN Media Networks
Matthew Strauss, Comcast Cable
“We’re really just beginning to scratch the surface,” said Matt Murphy, Disney & ESPN Media Network senior vice president of digital video distribution, speaking at the 2013 Covington & Burling Sports Media & Technology conference. “It’s going to continue to grow. We just need to continue to reduce the friction in the authentication process.”
Murphy and Matt Strauss, Comcast senior vice president and general manager of video services, said the next iteration of TV Everywhere will be to overlay additional enhancements and services beyond just supplying digital video on an anywhere, anytime basis.
“Time shifting has now become fully integrated into everything we do and how we watch TV,” Strauss said. “But the next iteration of TV Everywhere is going to be about live content, and what we’re now working on is how we incorporate additional experiences around this. What that’s going to be exactly I don’t know. But I see a lot of creativity happening around this. Video itself is almost sort of table stakes at this point. The question now is, What is the experience we’re going to create around this?”
* Last year’s London Olympics remain the most popular TV Everywhere to date for Comcast. “It was really the first time many consumers watched a live event on a mobile device,” Strauss said. “There were a lot of learnings there.”
* Piracy and sharing of TV subscriber passwords remains an issue as TV Everywhere expands, and Comcast even goes so far as to monitor Craigslist postings for improper sales of subscriber log-ins. “It’s an issue to some extent,” said Strauss. “We obviously watch it, and there are business rules that govern this. But our hope is that as personalization increases, the desire to share passwords should lessen.”