Highlight Reel: Coca-Cola's Wendy Clark on Brand Building in a Digital Age



Coca-Cola's Wendy Clark kicked off our recent Sports Marketing Symposium with a keynote that revealed her company's strategy for turning global customers and fans into a new and influential sales force. Click the video player for highlights. You can also read a summary of her remarks.

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Coca-Cola, OTG Video, In The Studio

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