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SBJ/SBD Podcast: Lombardo on NBA-Disney

SBJ Podcast:
John Lombardo & Abraham Madkour discuss
the NBA's deal with the Disney Institute.

NBA reporter John Lombardo and Executive Editor Abraham Madkour talk about the NBA's new partnership with the Disney Institute, which is featured on the front page of this week's SportsBusiness Journal. Among the highlights:

"What's going to be interesting is to see how many teams buy into the program."

"It's really detailed. You're talking about Disney looking at how ushers stand when they're talking to people, we're talking how they address customers — very specific, very detailed behavior."

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