SBJ/SBD Podcast: Lombardo on NBA-Disney
November 4, 2013 09:38 AM
John Lombardo & Abraham Madkour discuss
the NBA's deal with the Disney Institute.
■ "What's going to be interesting is to see how many teams buy into the program."
■ "It's really detailed. You're talking about Disney looking at how ushers stand when they're talking to people, we're talking how they address customers — very specific, very detailed behavior."