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Connecting with consumers through sports and entertainment platforms
October 3, 2013 02:55 PM
Connecting with Consumers
Mark Ford, Time Inc. Sports Group
Michael Pine, WWE
Zane Stoddard, NASCAR
Greg Via, The Gillette Co./P&G
WWE's Pine, on pro wrestling's seamless integration of entertainment: "We control our own story lines. It's scripted! Sorry, for anyone who didn't know. Entertainment and sports comes together for us in one nice package."
Ford of Time Inc, on the annual Sports Illustrated swimsuit issue: "There's no question that swimsuit is a great franchise for this legendary franchise. It reaches 70 million people and has generated a billion dollars in revenue. "
NASCAR's Stoddard, on the aftermath of the limited appeal of Ron Howard's Formula 1 movie, which cost $30 million to make and grossed $10 million in the U.S. in its opening weekend of wide release: "It's doing okay, not great. (NASCAR) has a project at Universal. If our movie was ready to come out now, they might be in more of a wait-and-see mode."
Gillette's Via said that the company's agreement with Washington Capitals star Alexander Ovechkin calls for his facial hair to be, "well-trimmed, not Grizzly Adams." During the NHL playoffs, when growing beards has become a tradition for players, Ovechkin is entitled to go grizzly. Via also said that Gillette has some endorsement deals with a few international soccer players that will be announced soon.