TV Timeout: Diamonds Aren't A Marketer's Best Friend?

ESPN’s Jayson Stark said of the lack of MLB players in major TV marketing campaigns: "For baseball to get to that place where it has one, or two, or three, or even a half dozen major faces of the game, it’s going to require a massive cultural change within the sport. The culture of the clubhouse is that they don’t like it when players step out and say, ‘Look at me,’ or call attention to themselves in all sorts of ways. Teams don’t like it and front offices don’t like it. It’s very difficult for a team or for the sport to promote a player because of all that backlash that players get when they go there" (“Mike & Mike,” ESPN Radio, 9/17).

RICH & HANDSOME: FS1's Julie Stewart-Banks noted Real Madrid re-signed F Cristiano Ronaldo, making him the highest-paid soccer player in the world at $24M per year after taxes, and that "doesn't include performance bonuses." Stewart-Binks: "His celebrity status adds so much to this club worldwide." FS1's Warren Barton said Ronaldo is "so important" to Real Madrid "as a brand" with the "revenue that he will bring in" ("Fox Soccer Daily," FS1, 9/16).

THE FRIARS' CLUB: Here's what Keith Olbermann had to say about the Red Sox' tribute to Mariano Rivera: "When they put their minds to it, the Red Sox can put on a world-beating show. That Fenway 100th anniversary bash last year with 212 former Red Sox players on the field … was freaking outstanding." The Red Sox "didn't just roast Rivera instead of toast him and they didn't just merely give him something he could buy on eBay, and they didn't just give him a self-serving gift that inadvertently makes their own fans look like bad winners. The Red Sox also used the Rivera ceremony to pimp two of their guys for the Hall of Fame" ("Olbermann," ESPN2, 9/16).

THE WEDDING SINGER: CBSSN’s Jim Rome, on Jay Z and Beyoncé performing at LeBron James’ wedding: "Forget a DJ bumping ‘Dirt Off Your Shoulder’ or some cover band butchering ‘Single Ladies.’ Having Jay Z and Lady B in the flesh and on the mic is the wedding day definition of ‘Big Pimpin’" ("Rome," CBSSN, 9/16).

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