Sportservice Brings Brewpub To Seattle, Goes Whole Hog In Green Bay

DELAWARE NORTH SPORTSERVICE

Sportservice, in its first season operating food service at CenturyLink Field in Seattle, has introduced the Brougham Beer Hall, a 175-seat, German-style brewpub, in a market where microwbreweries are thriving.

The destination contains 14 tap handles pouring craft beers produced by local breweries such as Manny’s and Mac & Jack’s. The price is $9.75 for a large draft beer.

The beer hall, built on the main concourse on the stadium’s southwest side, also serves as the supporters’ club for Seattle Sounders soccer games, said Eric Kornbluth, Sportservice’s on-site general manager.

Most of the stadium’s new food items are tied to local partnerships Sportservice signed with restaurateurs operating in Seattle’s Pioneer Square and Chinatown districts, Kornbluth said.

Those deals resulted in new food fare such as halibut tacos; Dungeness crab bowls; Kau Kau’s BBQ Pork; “Potacho,” a veggie blend of potatoes and nachos; and the “Tailgater,” a sausage customized for CenturyLink Field.

The Tailgater, produced by Uli’s Famous Sausage, a store at Pike Place Market, is made with pork, bacon, cheddar cheese, onion and garlic, topped with grilled onion, pickled cabbage and German mustard. It sells for $9.50 and is available at the beer hall.

In Green Bay, Sportservice debuted the Whole Hog Depot, a new portable stand themed as a food truck on the club level at Lambeau Field. It offers pork belly on a stick, wrapped with bacon and served with chips and slaw for $8.

For $10, Sportservice features the pork lollipop, a cut of smoked meat tied to the pig’s fibula, something a bit different than what most pork lovers are accustomed to eating but still delicious, said Charlie Millerwise, Sportservice’s general manager in Green Bay.

Packer Pride: Bratwurst stuffed with a hot dog, wrapped in bacon.
Photo by: HOWARD DAVENPORT
The lollipop’s exposed bone gives fans something to hold on to for dipping in barbecue sauce. It is also served with chips and slaw.

Last season, Sportservice introduced “Packer Pride,” a footlong bratwurst stuffed with a hot dog and wrapped in bacon. After selling 500 a game at one concession stand, officials added it to the menu at Curly’s Pub, the stadium’s sports bar. It comes with fries and slaw for $15.

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