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Centerplate Opens San Diego Smokehouse, Crafts Cocktails In N.O.


Pulled pork and brisket sandwiches, slaw and beans at Qualcomm Stadium.
The San Diego Smokehouse is new at Qualcomm Stadium. It is situated on the plaza level and is open to all fans. Centerplate serves house-smoked pork and brisket with a signature dry-rub in a competition-style smoker.

Brisket and pulled pork sandwiches sell for $13 served with sides of beans and slaw.
Centerplate expanded its craft cocktail program after introducing the concept at the Super Bowl in New Orleans. It falls in line with the national trend for consumers drinking higher-quality beverages, said Sal Ferrulo, Centerplate’s South Florida-based senior vice president.

The company worked with consultant Graham Case, a mixologist at major resorts and taverns, to develop several customized cocktails served at Qualcomm, Lucas Oil Stadium, Sun Life Stadium and the Mercedes-Benz Superdome.

The cocktails, part of the suite menus in those buildings, are served in 12-serving pitchers ranging in price from $80 to $200. Two examples are the Perfect Stormy, combining rum, fresh citrus and ginger beer, and the Little Ricky with gin and fresh jalapeno.

In what could be the first sports food item named after an NFL general manager, Centerplate is serving “The Grigs” at Lucas Oil Stadium. The bacon cheeseburger topped with hot sauce and onion strings is named after Indianapolis Colts general manager Ryan Grigson. It sells for $11.

Elsewhere, Centerplate operates a new mac and cheese bar ($12) at LP Field, home of the Tennessee Titans, and the pizza dog ($12), a footlong hot dog baked in pizza dough with cheese or pepperoni offered at Sun Life Stadium, where the Miami Dolphins play.

For all of its NFL accounts, Centerplate debuted Snacksmart, a box of gluten-free items containing a beef stick, an organic candy bar, popcorn and apple juice. The box sells for $5 to $8.

In Denver, Centerplate made several physical improvements to its operation at Sports Authority Field at Mile High.

This summer, the vendor worked with the Broncos and Ping HD to install 223 digital menu boards throughout the stadium. The technology improves speed of service and enables Centerplate to change prices if necessary during the game to deplete its inventory.

In San Francisco, Centerplate, the 49ers’ food and retail partner at both Candlestick Park and Levi’s Stadium, their new facility opening in 2014, have opened three new team stores in the Bay Area.

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