Miss Sprint Cup Dishes On Fan Interaction, Contenders Live Event

Coon's duties include interacting with fans and maintaining social media presence
The three Miss Sprint Cups are part of a mascot program unique to major sports in several ways. Not only do they bear the name of a sponsor rather than a team or school, they also speak on camera, conduct interviews and generally help NASCAR fans connect to the sport. Kim Coon is one part of this triumvirate, joining Jaclyn Roney and Brooke Werner. She found time earlier this week to discuss her role within NASCAR and the upcoming Contenders Live event sponsored by Toyota and Sprint Sept. 12 at Chicago’s Navy Pier.

Q:
Kim, with three Miss Sprint Cups, how many of you are at any given race?

Coon:
Two Miss Sprint Cups are at every race, with the exception of big races like the Daytona 500 or Sprint All-Star Race, where all three of us are present. We sometimes get there as early as Tuesday or Wednesday, but usually Thursday, and we’ll be at the track all weekend long. A lot of people recognize us in victory lane with the driver, but what they don’t realize is that our jobs are so much more than that. We’re out at the track every weekend at the Sprint Unlimited Experience interacting with fans. Then we’re doing stuff in the garage and the pit for our Facebook and Twitter, and then doing additional appearances for sponsors and NASCAR throughout the year.

Q: How much interaction do you have with people at Sprint?

Coon:
 A lot, actually. Our team is made up of not only people from Sprint, but also from Octagon. It helps that the Sprint Cup Series goes to Kansas twice a year. So we get to go to a market where our parent company is headquartered, and we get to go to the executive business center and go through all the latest and greatest in phones and devices. They do a great employee event where we bring about 5,000 employees to the track for the race. So there is a lot of synergy with Sprint as our parent company. We are also backing not only NASCAR’s green initiatives, but Sprint’s green initiatives, like the phone buy-back program.

Q:
 How does the Miss Sprint Cup Twitter feed work? Does that rotate among the three of you?

Coon:
 Yes, it rotates among all of us. Not only are we tweeting live from the track each weekend, the fans following us are going to get inside information. So, when I was in Indy, we took a picture with the pagoda, and then we cover qualifying and pit road during pre-race. In addition to that, we do things like cookie giveaways or promoting Sprint initiatives. We want to make sure we’re not going large stretches without an update. But the sport lends itself to a lot of action, a lot of news, so sometimes we even have to restrain ourselves not to send too many tweets.

Q:
 What will your role be at NASCAR Contenders Live?

Coon:
 It’s kind of similar to NASCAR After The Lap when the Sprint Cup Series has wrapped up, but here you’re getting the drivers before they step on the track to go after that championship. So there’s a lot of banter, I don’t want to say smack talk, because it’s fun. And fans who go to the event get to ask questions as well. So there are a lot of different elements that we provide fans. Not only are they getting entertainment, watching their favorite drivers up there, but they get the opportunity to enter a sweepstakes (for a '14 Toyota Tundra CrewMax). Brooke and I will be in Chicago, and I’m sure Jaclyn will be watching because it is streaming live on NASCAR.com. I actually have a part in the event on stage. It will be hosted by Nicole Briscoe, who will do a good job of keeping the boys in line.

Q:
 Any memorable moments from last year's event?

Coon:
 The coolest part was they had me down amongst the fans and would throw it to me to get fan questions. Just seeing the excitement, them getting to ask their driver a question was very cool, and something that doesn’t often happen for fans.
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Related Topics:

Sprint, NASCAR, Toyota, Octagon

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