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TV Timeout: Playing At The Net
August 27, 2013 03:04 PM
Venus Williams: “It’s good to be here, to see familiar faces since my first time in 1997 with the braids and the beads, so it’s good to be back. ... I’ve got no kids, I’ve no husband, I have, like, no responsibilities so I’ll be playing tennis.”
Chrissie Evert on the crowd at Louis Armstrong Stadium for Sloane Stephens' opening round victory: "Little rowdiness in this crowd versus Arthur Ashe stadium.” Pam Shriver added, “I like New York rowdy, and at Armstrong, they sit pretty close to the court here and a lot of the stadium is filled with rounds-passed ticket-holders. It can be a very different atmosphere than in Ashe" ("U.S. Open," ESPN2, 8/26).
THEIR LOSS, OUR NET GAIN: Tennis Channel Chair & CEO Ken Solomon said the net is seeing increased revenues, with "our ad sales growing about an average rate" of 35% a year. Solomon added the Time Warner-CBS carriage dispute is "interesting timing for tennis fans" because Time Warner has "decided to put Tennis Channel on in the interim" for subscribers in New York, L.A. and Chicago. Fox Business' Cheryl Casone: "It could be really good for the Tennis Channel if this dispute continues" ("Markets Now," 8/26).
WHAT'S THAT RAQUET? Prince Global Sports CEO Mike Ballardie: "The lesson I'm learning is we spread ourselves too thin in our distribution. We went too wide and we went too low in terms of price and image of the brand, and so we're retrenching a little bit. We're going to focus on our specialty and our core customers, and we're going to rebuild as a premium performance and innovative brand" ("Fox Business After the Bell," Fox Business, 8/26).
PRODUCT PLACEMENT: American Express VP/Entertainment Marketing & Sponsorships Deborah Curtis said the U.S. Open "has always been important" for AmEx and "continues to rise in importance" as a marketing vehicle for the company ("Markets Now," Fox Business, 8/26).
DRIVING McDREAMY? Actor Patrick Dempsey appeared on CBS' “Late Show” last night, and host David Letterman asked about driving in the 24-hours of Le Mans, “I hate to ask this, but are you the slow guy on the team?” Dempsey: “I hate to say yes, but you know, I’m a second off here and there" (“Late Show,” CBS, 8/26).
FANS IN THE DRIVER'S SEAT: NASCAR CMO Steve Phelps described the "actionable data" that the NASCAR Fan & Media Engagement Center is capable of mining: "If we see that fans are confused about a particular call in a race or something happens with a promotional (event), we're able to react immediately and either have our broadcast partner make that change and retell the story in some fashion. But it allows us to do it importantly in real-time." Phelps noted NASCAR is paying HP for the data services, and they "also have an official partnership with them" ("Squawk Box," CNBC, 8/26).
THE FARMER SAYS: ESPN's Keith Olbermann compared the NFL Super Bowl Selection Committee's decision to award the big game to New York/New Jersey to co-eds picking early morning classes. He said, "This is like when you were in college or high school and it was time to select your courses for next semester and you said, 'Sure, I'll take one at 7:00am. Why not? That's months from now.' Well howdy, it's suddenly months from now" ("Olbermann," ESPN2, 8/26).