SBD: Fanatics, UA Team For MLB Jerseys Starting In '20 SBJ: Sports Media: Glimpse of future SBJ: The value of recycled naming rights SBJ: Shared goals: EA Sports, MLS renew deal SBJ: New Learfield owner’s long-term view SBJ: Is Leonsis’ deal the new model? SBJ: Sponsored backdrops by league SBJ: PGA Tour sponsor survey a mixed bag SBJ: Leaving a lasting impression SBJ: Rogers looks for rebound with NHL
TV Timeout: Battle Of The Big Apple
THE PLAYBILL: A musical titled "The Lockout," loosely based on the '11 NBA labor stoppage, is set to open in Chicago later this month. Newsday's Bob Glauber said, "If that makes it to Broadway I will join the Naked Cowboy in my underwear in Times Square" ("Around The Horn," ESPN, 8/6).
MODERN MEDIA'S ROLE IN PEDs: ESPN’s Jerry Crasnick said that one “can’t underestimate the level of the effect of the communications revolution” on the Alex Rodriguez suspension. Crasnick noted MLBPA Exec Dir Michael Weiner made a point of “all the leaks that came out and how it undermined the process” of Rodriguez’s appeal. Crasnick: “I think that’s another thing that we have to take a look at because, obviously, these things are being done with a purpose and just the reporting on this and the way things came out, obviously, somebody had an agenda that they wanted to fulfill by getting this stuff out there" (ESPN.com, 8/6).
LATINO DILEMMA? Crasnick said the Biogenesis suspensions could be a “watershed event” in that there were “so many Latin players yesterday who got busted and I think that’s a real unexplored facet of this that we really need to pay attention to.” Crasnick said that a “big issue that needs to be addressed” with the Biogenesis suspensions is the “availability and the legality of some of these substances in Latin countries and the culture and maybe, I don’t want to say desperation, but the sense for players to want to play in the Major Leagues and maybe the availability and the willingness to use this stuff” (ESPN.com, 8/6).