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Yahoo — pleased with 49ers deal — open to talks with other teams

Yahoo is open to the idea of partnering with other NFL teams on fantasy football lounges, as the company is pleased with the one it will be sponsoring at Levi’s Stadium. That’s according to Bob Stohrer, Yahoo senior vice president, brand creative, who said the company specifically chose to partner with the 49ers (in a deal announced in June) because of its close relationship with and proximity to the Bay Area, as well as the franchise’s commitment to making Levi’s Stadium the most technologically advanced facility in the league.
But Stohrer added that although Yahoo is excited about its sponsorship at Levi’s Stadium — in a 10-year deal that will extend to more areas than just the 22,000-square-foot lounge — the company sees the lounge concept as something that could be part of other NFL facilities if they decided to build them.

“Fantasy football lounges make a lot of sense both for Yahoo and for any team that we might partner with down the road, because it’s ultimately about enhancing the experience that the fan has at the game, and adding more value to the face value of the ticket price,” Stohrer said. “We’re certainly interested in continuing to build on our leadership position in fantasy, and while we love the partnership with the 49ers, we’re always going to be looking for additional ways to strengthen that position.”

Stohrer did not say if Yahoo is currently involved in negotiations with any other teams regarding a lounge sponsorship, but with virtually every team in the league eyeing improvements to its game-day experience — with the Jaguars already stating their intention to open a fantasy lounge by the start of this season, on top of the Falcons saying they may build one at their new stadium — it is conceivable other teams will follow suit.
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