SBD: Tom Izzo Calls Out ESPN's Dan Dakich SBJ: Sports Media: Ratings math SBD: Kate Upton Graces Cover Of SI's Swimsuit Issue SBD: No End To Dodgers TV Stalemate In Sight SBJ: NBA’s RSN ratings down 15 percent SBD: NBC Criticized For Airing Avalanche-Sabres SBD: ESPN Denies Report On "Sports Reporters" SBD: ESPN's "GameDay" Reaches Milestone SBD: CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games SBG: Russian Hooligans Plan Ambush
Gillette ad plays off Belichick’s hoodie habits
July 10, 2013 04:43 PM
The ad, developed by Gillette’s agency, Integer, which develops the brand’s in-store point-of-sale material, plays off head coach Bill Belichick’s penchant for cutting off the sleeves of his sideline hoodie. This runs on the back page of the most recent Patriots Football Weekly. The brand plans to run it only in Patriots media, but could open it up to other New England publications or as part of a digital execution later.