SBJ: MLB-Fox talks on streaming slow down SBD: IMG To Countersue ASU If Resolution Not Reached SBD: Early Morning NFL Game Offers New TV Window SBD: World Series Game 5 Overnight Struggles SBD: WS Game 2 Overnight Projects Win For Fox SBD: Fox Gets 6.6 Overnight For Early London Kickoff SBJ: Pregame marks up for CBS, NFL Net SBJ: Sports Media: Vice Sports SBD: ESPN Has Best "MNF" Overnight Since '10 SBD: Fox Set Up For Big Game 7 Rating
Gillette ad plays off Belichick’s hoodie habits
July 10, 2013 04:43 PM
The ad, developed by Gillette’s agency, Integer, which develops the brand’s in-store point-of-sale material, plays off head coach Bill Belichick’s penchant for cutting off the sleeves of his sideline hoodie. This runs on the back page of the most recent Patriots Football Weekly. The brand plans to run it only in Patriots media, but could open it up to other New England publications or as part of a digital execution later.