SBD: Woods Fires Back At Jenkins, Golf Digest SBD: Players' Tribune Has Mixed Reviews To Date SBD: Randy Moss Doc Draws Strong Audience SBJ: DirecTV is staying in RSN biz SBD: Cowboys-Giants Rating Lower On NBC SBD: ESPN May Sell Video Subs For Cricket Tourney SBD: MLB Fires Back Against MASN In Court Battle SBD: Wise Leaving WaPo To Join Whitlock Site SBD: Fox Sports Promotes NBA In-Market Streaming SBD: Fox Adds Members To Golf Broadcast Team
Gillette ad plays off Belichick’s hoodie habits
July 10, 2013 04:43 PM
The ad, developed by Gillette’s agency, Integer, which develops the brand’s in-store point-of-sale material, plays off head coach Bill Belichick’s penchant for cutting off the sleeves of his sideline hoodie. This runs on the back page of the most recent Patriots Football Weekly. The brand plans to run it only in Patriots media, but could open it up to other New England publications or as part of a digital execution later.