SBD: Cowherd In Hot Water Over Latest Comments SBD: HBO Scores Coup With Simmons Signing SBJ: Westminster moving dog show to Fox’s FS1 SBD: Wojnarowski Agrees To Stay At Yahoo Sports SBJ: Sports Media: Shanks goes hands-off SBD: Pac-12 Net Headed To DirecTV After AT&T Deal? SBD: Cowherd's Tenure At ESPN Ends Early SBD: Media Notes SBD: Source: Mayweather Fighting On CBS Unlikely SBD: Iger Talks ESPN Going Straight To Consumer
Gillette ad plays off Belichick’s hoodie habits
July 10, 2013 04:43 PM
The ad, developed by Gillette’s agency, Integer, which develops the brand’s in-store point-of-sale material, plays off head coach Bill Belichick’s penchant for cutting off the sleeves of his sideline hoodie. This runs on the back page of the most recent Patriots Football Weekly. The brand plans to run it only in Patriots media, but could open it up to other New England publications or as part of a digital execution later.