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Gillette ad plays off Belichick’s hoodie habits
July 10, 2013 04:43 PM
The ad, developed by Gillette’s agency, Integer, which develops the brand’s in-store point-of-sale material, plays off head coach Bill Belichick’s penchant for cutting off the sleeves of his sideline hoodie. This runs on the back page of the most recent Patriots Football Weekly. The brand plans to run it only in Patriots media, but could open it up to other New England publications or as part of a digital execution later.