Business of mascots: Bonus material

In this week’s issue of SportsBusiness Journal, we take a look at the business of mascots. In addition to those stories — including a firsthand account from a writer who spent part of his evening as a minor league mascot — here are some more things about mascots you maybe didn’t know, along with a look at two mascot contests that have found success.
Compiled by SBJ editorial assistant Stephanie Brown.
Youppi!
Youppi!
Mr. Met
Originally with the Montreal Expos, when the MLB club left for Washington, D.C., in 2005, Youppi! stayed behind — and joined the NHL Canadiens as that historic club’s first mascot.

Mr. Met
First MLB mascot, in 1964 for the New York Mets

Benny the Bull
First NBA mascot, in 1969 for the Chicago Bulls

Bailey
Benny the Bull
Bailey
NHL Kings mascot wears No. 72 — because that’s the average temperature in Los Angeles

The MiLB mascot contest

Minor League Baseball last year hosted a contest it called Mascot Mania, featuring 64 MiLB club mascots. Fans voted for their favorites online, via the MiLB website, throughout the four-week contest, ultimately naming Orbit of the Albuquerque Isotopes champion. The contest is back again for 2013, debuting last week with 160 characters in the starting field this year.

The Capital One/NCAA football mascot contest
It started in 2002 with 12 participants; last year’s contest featured 16 characters. Run in conjunction with the college football season, the winners are selected through fan voting via Facebook, Twitter and the Capital One Bowl website. The champions through the years:
2012: Raider Red (Texas Tech)
2011: Wolfie Jr. (Nevada)
2010: Big Blue (Old Dominion University)
2009: Bearcat (University of Cincinnati)
2008: Cy (Iowa State University)
2007: Zippy (University of Akron)
2006: Butch T. Cougar (Washington State University)
2005: Herbie Husker (University of Nebraska)
2004: Monte (University of Montana)
2003: Cocky (University of South Carolina)
2002: Monte (University of Montana)
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