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U.S. Soccer Foundation Execs Discuss Efforts To Expand Game's Reach

Two representatives from the U.S. Soccer Foundation, President and CEO Ed Foster-Simeon and marketing and communications coordinator Krista Washington, stopped by SBJ/SBD at lunchtime Monday to talk about the mission of the foundation, the charitable arm of U.S. soccer. The organization approaches a goal that has been around for a long time — increasing the reach of soccer in the U.S. — from a different angle: by bringing young people in underserved urban areas the chance to play the game.

They discussed how the organization aligns
Foster-Simeon, who got his soccer start as coach of his son's team, speaks to SBJ/SBD staffers with Washington.
with community-based partners to bring its programs to new cities (it’s in 20 now), how it finds support, and what goes on at events such as April’s Capitol Soccer Classic, where the D.C.-based foundation joined with Politico to bring together kids, soccer legends and some government types to kick the round ball around. (Foster-Simeon showed his political savvy by passing up the chance to say which elected official showed off the best foot skills.)

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