SBD: Sources: Fox Keeps UEFA Champions League SBD: Winston News Bumps Ferrell Off "SportsCenter" SBD: SEC Championship Leads CFB Overnights SBD: Hershiser Leaving ESPN For Dodgers RSN SBD: ESPN's Jed Drake Talks World Cup Prep SBD: Mariners Hope Cano Draws Fans, Other FAs SBD: Weiss Reinvents Himself After Being Laid Off SBD: Maffei Concerned Over Rising Sports Costs SBD: ESPN Unveils New Details On SEC Network SBJ: Sports gets up early on Saturday
MLB Advanced Media Wins Best in Sports Technology
May 22, 2013 09:31 PM
Joe Inzerillo, MLBAM SVP content technology, credited the 30 MLB clubs for buying into the app concept and embracing the ability to customize the app elements for each ballpark. "One of the things we want to facilitate is that teams want to do things differently," Inzerillo said. "This was always designed to be as flexible as it could be. Unlike MLB.com At Bat, which is telling the story of the game, the narrative of the game, At The Ballpark is much more experiential."