MLB Advanced Media Wins Best in Sports Technology

MLB Advanced Media won Best in Sports Technology for its “At The Ballpark” mobile application, a product that tied together ticketing, ballpark amenity wayfinding, seat upgrades, social media, player walk-up music, video highlights and other content in ways unprecedented in the industry.

Joe Inzerillo, MLBAM SVP content technology, credited the 30 MLB clubs for buying into the app concept and embracing the ability to customize the app elements for each ballpark. "One of the things we want to facilitate is that teams want to do things differently," Inzerillo said. "This was always designed to be as flexible as it could be. Unlike MLB.com At Bat, which is telling the story of the game, the narrative of the game, At The Ballpark is much more experiential."

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